Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Geert Hofstede's 6 D Model
2
My Identity
Cultural Dimensions
In search of a suitable framework to analyze culture at large (i.e. at the scale of nations)
19th-1/2 20th centuries: a one-dimensional framework based on economical and technological development
2/2 20th century: Edward Hall: high-context v low-context cultures (1D)
Mary Douglas: group or inclusion; grid or classification(2D)
Fons Trompenaars's model of national culture differences (7D)
Geert Hofstede's 6D (Dimentional) model
The 6D Model
Hofstede's 6Ds
GH's 6Ds
Power distance index
Individualism vs. collectivism
Uncertainty avoidance
Masculinity vs. femininity
Long-term orientation vs. short-term orientation
Indulgence vs. restraint
What about Russia?
My country
Power Distance
PDI
Small Power Distance:
Use of power should be legitimate and is subject to criteria of good and evil
Student-centered education
Subordinates expect to be consulted
Large Power Distance:
Parents teach children obedience
Subordinates expect to be told what to do
Subordinates expect to be told what to do
Religions with a hierarchy of priests
Uncertainty Avoidance
UA
Strong Uncertainty Avoidance:
The uncertainty inherent in life is felt as a continuous threat that must be fought
Higher stress, emotionality, anxiety, neuroticism
Lower scores on subjective health and well-being
Intolerance of deviant persons and ideas: what is different is dangerous
Staying in jobs even if disliked
In religion, philosophy and science: belief in
ultimate truths and grand theories
Individualism v Collectivism
I v C
Collectivism:
People are born into extended families or clans which protect them in exchange for loyalty
Others classified as in-group or out-group
In Russian, the word "I" is avoided
Masculinity v Femininity
M v F
Masculinity (!!!):
Men should be and women may be assertive and ambitious
Girls cry, boys do not; boys should fight back, girls should not fight
Fathers decide on family size
Few women in elected political positions
Short- and Long-Term-Oriented Societies
LT v ST
Long-Term Orientation:
Traditions are adaptable to changed
circumstances
Trying to learn from other countries
Short-Term Orientation:
Traditions are sacrosanct
Supposed to be proud of one’s country
Restrain v Indulgence
I v R
Restrained:
Fewer very happy people
Freedom of speech is not a primary concern
Less likely to remember positive emotions
Higher number of police officers per 100,000 population
Areas of Criticism
Only based on reps of one company IBM
Nation is NOT homogenous (ethnic groups would score differently)
Method and survey administration, data collection
Points of Controversy
Case 1: Unilever Rus
Case 1
Case 2: Global Ambassador
Case 2
Conclusions
Can serve as a good approximation for an uninitiated person
Personal values of an individual could be dramatically different from that of the rest of the society
Likewise, what is generally true of one ethnic group inside the country may not apply to another one
Thank you!