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Energy Consumers

Industrial

Mining

Commercial

Residential

Contractors

Customers

Electricians Plumbers Handymen

Target Consumers

Target Consumers

9 000 000 Residential Homes

300 000 Commercial Buildings

40 000 Indstrial Buildings

Target Contractors

Target Contractors

+ - 14 000 Registered Electrical Companies

Assumption: 2000 companes have > 100 Emplouees + Technical Abilty

Leaves = 13 000 Potential Contractors/Installers

Assuming 2 x users per company

=28 000 Users

100 000 +

Potential Sales Force

Plumbers

Handymen

Other Users

South Africa

South Africa

Globally

Globally

Problems

Expensive to buy

Expensive To Save

Expensive To Save

No Power

No Power

Skills

Time

Experience

No Hope

Conflict

Complexity

Fear

No Knowledge

It's impossible!!

It's impossible!!

Existing Alternatives

Existing Alternatives

Retail

Contractor

Do You Know?

Watts Versus Lumens?

Bulb Shapes?

Color Temperature?

Compliance?

Result

Buying The Wrong

Brightness

Size

Solution

Solution

Energy Consumers

Electrical Contractors

Make $

Save $

& Energy

Value

Propositions

Consumers

Consumers

Contractors

Contractors

Unfair Advantage

Customer

Relationships

Technology

Technology

Market Strategy

Market Strategy

Cost Structure

Cost Structure

Ubuntu

First Movers

First

Movers

Channels

Channels

Key Resources

Key

Resources

Key Metrics

Cost

Structure

Cost Structure

Revenue Streams

Revenue

Streams

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