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BY: Amal Gigy
Kartik Nagori
Mahima Chhatbar
Muskan Thakur
Yashvi Vora
FOUNDER: AJAY BIJLI
INCORPORATED: April 26, 1995
It was the first company to introduce concept of Multiplexes in India in 1997
FOUNDER & CHAIRMAN: Mr Alok Tandon.
INCORPORATED: 1999
INOX is known for redefining movie experiences in India, each INOX property is unique with its own distinct architecture and aesthetics.
FOUNDER & CHAIRMAN: Mr Arpit Mehta.
INCORPORATED: MARCH 22, 2000
The Company established first cinema theatre in Mehsana with two screens having a seating capacity of 433 seats in the year 2007.
1. Digital Push of Union Budget
2. TRAI's fastracking approach.
1.Digital business generation
2. Increase in FDI limit.
3.Media Shares rising.
4. Stable GST in tickets prices.
1. Rise in Social Awareness.
2. Regional Channels.
3. Cohesive Environment.
1. 4D viewing
2. VFX and CGI
3. Connectivity in Rural Areas.
1. Adopting LED lighting
2. Proper Waste Segment.
3. Impact of use of Ink.
1. Implementation of new Tariff Order (NTO).
2. Implementation of New GST regime.
3. Data Protection Act.
CITY PULSE MULTIPLEX
1. Theatres in Gujarat.
2. Online booking via Bookmyshow.
INOX
1. Luxury Cinemas
2. E-booking & tele-booking
3. Mobile App
PVR
1. Luxury bulk cinemas
2. E-booking, tele-booking.
3. Mobile App
4. Magazines, Food courts, Karaoke centres , bowling alleys,etc
CITY PULSE MULTIPLEX
1. Affordable Pricing Policy
PVR
1. Competitive Pricing Policy
2. Premium Pricing Policy
INOX
1. Competitive Pricing Policy
2. Penetration Pricing Policy
3. Mid-premium pricing Policy
PVR
Headquarter-Gurgaon (Delhi)
821 screens
172 locations
69 Indian cities (21 States & UT) & Sri Lanka.
https://en.wikipedia.org/wiki/PVR_Cinemas
CITY PULSE MULTIPLEX
Headquarter- Ahmedabad, Gujarat
14 screens
14 locations
3340 seats in all over Gujarat.
https://www.capitalmarket.com/Company-Information/Information/About-Company/City-Pulse-Multiplex-Ltd/74132
INOX
Headquarter- Viraj Towers, Andheri East, Mumbai
614 Screens,
146 Multiplexes,
68 Cities
https://en.wikipedia.org/wiki/INOX_Leisure_Limited
CITY PULSE MULTIPLEX
Hoardings
Lobby of Mall
INOX
Newspapers
Leaflets
Hoardings
On-screen Advertising
Social Media
https://www.marketing91.com/marketing-mix-inox/
PVR
1. On-screen Advertising
2. Off-screen Advertising
Box-office & Outdoors
In-Audi Branding
Gold Class Branding
Main Lobby
Candy Bar
Main Entry
https://www.pvrcinemas.com/advertise
PHYSICAL EVIDENCE
INOX
1. Website
2. Logo
3. Theatre
4. Mobile App
CITY PULSE MULTIPLEX
1. Website
2. Logo
3. Theatre
PVR
1.Website
2.Logo
3.Theatre
4.Mobile App
INOX
Key person-Alok Tandon, (Founder and Chairman)
No. of Employees- approx. 7307
https://www.owler.com/company/inoxmovies
PVR
Key Person- AJAY BIJLI (Founder and Chairman)
No. of Employees-approx. 10,000
https://www.owler.com/company/pvrcinemas
CITY PULSE MULTIPLEX
Key person-Arpit Mehta, (Founder and Chairman)
No. of Employees- approx 50
https://www.wowcinepulse.com/about.php