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MEDIA & ENTERTAINMENT

BY: Amal Gigy

Kartik Nagori

Mahima Chhatbar

Muskan Thakur

Yashvi Vora

INTRODUCTION

FOUNDER: AJAY BIJLI

INCORPORATED: April 26, 1995

It was the first company to introduce concept of Multiplexes in India in 1997

FOUNDER & CHAIRMAN: Mr Alok Tandon.

INCORPORATED: 1999

INOX is known for redefining movie experiences in India, each INOX property is unique with its own distinct architecture and aesthetics.

FOUNDER & CHAIRMAN: Mr Arpit Mehta.

INCORPORATED: MARCH 22, 2000

The Company established first cinema theatre in Mehsana with two screens having a seating capacity of 433 seats in the year 2007. 

PESTEL

POLITICAL

POLITICAL

1. Digital Push of Union Budget

2. TRAI's fastracking approach.

ECONOMICAL

ECONOMICAL

1.Digital business generation

2. Increase in FDI limit.

3.Media Shares rising.

4. Stable GST in tickets prices.

SOCIAL

SOCIAL

1. Rise in Social Awareness.

2. Regional Channels.

3. Cohesive Environment.

TECHNOLOGICAL

TECHNOLOGICAL

1. 4D viewing

2. VFX and CGI

3. Connectivity in Rural Areas.

ENVIRONMENTAL

ENVIRONMENTAL

1. Adopting LED lighting

2. Proper Waste Segment.

3. Impact of use of Ink.

LEGAL

LEGAL

1. Implementation of new Tariff Order (NTO).

2. Implementation of New GST regime.

3. Data Protection Act.

MARKETING MIX

PRODUCT

PRODUCT

CITY PULSE MULTIPLEX

1. Theatres in Gujarat.

2. Online booking via Bookmyshow.

INOX

1. Luxury Cinemas

2. E-booking & tele-booking

3. Mobile App

PVR

1. Luxury bulk cinemas

2. E-booking, tele-booking.

3. Mobile App

4. Magazines, Food courts, Karaoke centres , bowling alleys,etc

PRICE

PRICE

CITY PULSE MULTIPLEX

1. Affordable Pricing Policy

PVR

1. Competitive Pricing Policy

2. Premium Pricing Policy

INOX

1. Competitive Pricing Policy

2. Penetration Pricing Policy

3. Mid-premium pricing Policy

PLACE

PLACE

PVR

Headquarter-Gurgaon (Delhi)

821 screens

172 locations

69 Indian cities (21 States & UT) & Sri Lanka.

https://en.wikipedia.org/wiki/PVR_Cinemas

CITY PULSE MULTIPLEX

Headquarter- Ahmedabad, Gujarat

14 screens

14 locations

3340 seats in all over Gujarat.

https://www.capitalmarket.com/Company-Information/Information/About-Company/City-Pulse-Multiplex-Ltd/74132

INOX

Headquarter- Viraj Towers, Andheri East, Mumbai

614 Screens,

146 Multiplexes,

68 Cities

https://en.wikipedia.org/wiki/INOX_Leisure_Limited

PROMOTION

CITY PULSE MULTIPLEX

Hoardings

Lobby of Mall

PROMOTION

INOX

Newspapers

Leaflets

Hoardings

On-screen Advertising

Social Media

https://www.marketing91.com/marketing-mix-inox/

PVR

1. On-screen Advertising

2. Off-screen Advertising

Box-office & Outdoors

In-Audi Branding

Gold Class Branding

Main Lobby

Candy Bar

Main Entry

https://www.pvrcinemas.com/advertise

PHYSICAL EVIDENCE

PHYSICAL EVIDENCE

INOX

1. Website

2. Logo

3. Theatre

4. Mobile App

CITY PULSE MULTIPLEX

1. Website

2. Logo

3. Theatre

PVR

1.Website

2.Logo

3.Theatre

4.Mobile App

PEOPLE

PEOPLE

INOX

Key person-Alok Tandon, (Founder and Chairman)

No. of Employees- approx. 7307

https://www.owler.com/company/inoxmovies

PVR

Key Person- AJAY BIJLI (Founder and Chairman)

No. of Employees-approx. 10,000

https://www.owler.com/company/pvrcinemas

CITY PULSE MULTIPLEX

Key person-Arpit Mehta, (Founder and Chairman)

No. of Employees- approx 50

https://www.wowcinepulse.com/about.php

PROCESS

PROCESS

FINANCIAL ANALYSIS

SWOT

PVR

INOX

CITY PULSE MULTIPLEX

THANK YOU

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