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The Anatomy of the Printed Page
Overline (also called a kicker or
eyebrow) A brief tag over the
headline that categorizes the story
Headline: The title of an article
Deck (also called a tag line)
A line that gives more information
about the story
Stick-up Cap An enlarged initial
letter extending above the body text
Bleed Art A photo, drawing or tint that runs off the edge of the page
Picture Window A rectangle that indicates the postition and size of art to be stripped into the page
Caption The text describing a photograph or illustration
Body Text The main text, also called running text
Folio The page number