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societal marketing
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Societal Marketing
Concept Examples, Advantages
Concept
Concept
Example
Advantages
Advantages
- It helps to build a better image for the company.
- Gives a competitive advantage over the competitors.
- Useful in customer retention and long-term relationships.
- Societal marketing raises the living standard of the people in society
Goals for societal marketing
Goals
- The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers.
- It encourages developing products that benefit society in long run and satisfies consumers.
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