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Tyler Squibb, Tucson, AZ
31
PR/Marketing Plan
5690 W Cortaro Farms Rd. Tucson, AZ 85742
Demographics
Who are your customers?
Demographics
Who are your customers?
Median age: 40.6
48.9% Male 51.1% Female
Retail Targets
Bigger Picture
Customer profile
Customer profile cont.
Customer Priorities
Financial Habits
How are your customers spending money?
Sales
Know the market
Tucson, AZ:
Established Market
- Good Brand Awareness - Phoenix, Tucson, Green Valley
- Off of a main highway
- Centralized location/traffic flow
- Strong media relations
Our goals
PR/Marketing Goals
Build customer base in Cortaro
Grow word-of-mouth marketing
Increase awareness of the new location
GO Planning
EDUCATE CUSTOMERS
PR Plan
Neighbor Kits
Neighbor Kits
- Make contact with neighboring businesses
- Explain GO traffic plan
- Provide contact information
- Leave extra experience cards
Suggested locations:
* Wendy's
* Circle K
* Ihop
*maybe - McDonalds
*maybe - Day's inn and suites
Earned media
Media Market: Tucson
Earned /Paid Media
- Prepare for: early morning live shots, live demonstrations and mid-day interviews
- Identify potential stories involving the store, location, you or the broistas
- PR will help with media training, setup and coordination
HAVE AN IDEA? LET US KNOW!
Marketing
Marketing timeline
Marketing timeline
1 month prior to opening:
Create media relationships/
Prime earned media
Meet neighboring businesses
6+ months:
Reduce marketing spend (if any deemed necessary)
Focus on community involvement
GO Planning
Opening- 3 months:
Intense focus on marketing strategies
Other...
Events
https://www.visittucson.org/visit/events-festivals
Community events
The Tucson Marathon, Half-Marathon & Marathon Relay event is a popular annual event that attracts around 4,000 runners every December.
Tucson Rodeo & Parade
February 15-23, 2020
Buckle up for La Fiesta de los Vaqueros® - Tucson Rodeo & Parade, one of the top 25 pro rodeos in the United States, staged at Tucson Rodeo Grounds in February since 1925.
All Souls Procession Weekend
November 2-3, 2019
Brings around 100,000 people into the streets of downtown Tucson to celebrate loss, life and the meaning of it all.
Tucson Marathon & Events
December 7, 2019
Area non-profits
Area non-profits
Contact loveabounds@dutchbros.com