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Tracy Leatherberry is a communications professional with over ten years of experience. In each job along her career path, Tracy has worked to engage target audiences through web technologies. In such a data driven world Tracy understands the importance of using data and analytics to create the most informative and efficient content.
With a background in public policy Tracy has worked with organizations like Rock the Vote, Common Cause and Mobilize.org, where she created web based and in person programs to engage Millennials in the voting process, and educate them on the issues and policies most relevant to them. Tracy gained valuable experience within the Association world with ASID; learning to manage chapter relationships and create social and mobile content for effective, impactful outreach to key members within the association. In her most recent opportunity, Tracy has produced podcasts and videos for Our Maryland and assisted with communications work for progressive campaigns such as the 'Fight for $15' in Maryland. In the tech world, Tracy has worked for JUUL Labs, Postmates Inc. and Uber, to create digital strategies for public policy outreach. Having worked with multiple advocacy and project management softwares, web platforms, analytics tools and text messaging programs, Tracy is well versed in the digital technologies that make campaigns and communications easier.
A native North Carolinian, Tracy holds a degree in Political Science from North Carolina State University.
When she is not doing communications work she is writing and producing podcasts with friends and creating communications and marketing plans for small businesses
Web, Text and Social Media Content
Tracy Leatherberry
Email: tracy.leatherberry@gmail.com
Linkedin: https://www.linkedin.com/in/tracyleatherberry/
Primary Phone: 336-312-5196