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Amazon Strengths

SWOT Analysis

Assets

According to Visual Capitalist, 67% of Amazon's major assets in 2016 came from its retail products. Since the next closets contributor was from 3rd Party Sellers at 17%, there is an obvious front runner.

Assets

The Clear Winner

due to custom activities accurately meeting value and convenience

Advantages

service, and its strong leader in Jeff Besos. His leadership includes well maintained acquisitions, such as whole foods, and a certain tenacity and knack for banking on success.

Advantages

with their sustainable advantages established, its other main advantages include its commitment to expansion, in areas such as cloud computing customer

Current and Future

In 2016, Amazon achieved 34% growth in E-commerce and $427 billion in Market Value. This is possible due to their focus on growth instead of profits.

2016 saw on operating income of 4.2 billion, which is only about 4% of the year's total sales. This allows amazon to focus resources and spend when they need to.

Performance

Projections

These numbers are expected to increase through the year 2020, with projections in 2017 reaching around 41% in E-commerce growth. These are impressive stats due to the established customer base of Amazon.com

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