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Transcript
Pierre
Cayou
INTRODUCTION
- The french brand Pierre Cayou is a manufacturer of cosmetics.
- Founded in the late 1950s in Brittany.
- The offer and demand is the key element and the starting point of the supply chain organization.
- The ports through which the goods transit as well as stocking capacity to ensure the best distribution system
INTRODUCTION
Methodology
Methodology
We studied the information available on the company
1
We identified the risks
2
Assignments
3
We drew up this report
4
Context
CONTEXT
The company Pierre CAYOU have two type of products
Products
The Cosmetics products
The Marketing products
The Marketing products
The Marketing products
The necessary quantities at the right time in each Pierre CAYOU shop
Pierre Cayou Flow
Rennes, France
China
Flow
The World flow
The World flow
The European flow
The European flow
Average travel time
The goal
The main goal of this audit is to reduce the costs and maximize profits on the distribution part.
THE GOAL
SWOT
SWOT
Strengths
- Hubs have been formed around major European cities.
- The positioning of these hubs allows the company to benefit from a practically global influence in Europe.
- Countries are practically all linked by land borders.
- Tranship goods from the port to road, rail or even waterways.
- Facilitates the organization of transport and administrative procedures.
Weaknesses
Weaknesses
- Marketing products are manufactured in China.
- Market share of 10% in Russia.
- Optimization of all flows.
Recommendation
RECOMMENDATIONS
- The main entry port for Europe should be Antwerp as it is a strategic and a central place in europe.
- Antwerp will take in all the products coming from China to then be delivered to France, Germany, the United kingdom, Spain and Scandinavia.
- Russia, Mexico, Canada the delivery should be done directly and not go through a central hub
Recommendation
Recommendations
- The main entry port for Europe should be Antwerp as it is a strategic and a central place in europe.
- Antwerp will take in all the products coming from China to then be delivered to France, Germany, the United kingdom, Spain and Scandinavia.
- Russia, Mexico, Canada) the delivery should be done directly and not go through a central hub
Maps
Average travel
Conclusion
CONCLUSION
- We decided to reduce the number of hubs through which the marketing products transit.
- The use of the port of Anvers is one of our strategic decisions.
- These major changes in the company's supply chain will allow the company to simplify transport and thus save time and money.
Thank you for your time !
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