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ANNE PATRICE BECHAYDA
MIKE ELJOY BARRUN
ADRIANA GABRIELLE BAYAN
LORDAN ACUNA
The previous topic provided an overview of the phenomenal capabilities and possibilities of the electronic or digital media available in today’s technology- driven world.
These have enabled amazingly innovative art forms to evolve far beyond traditional painting, sculpture, and architecture.
As quickly as technology is able to develop new devices, gadgets, and techniques, modern artists and designers adapt them to enhance their creative expression.
In this quarter...
The modern techniques and trends in photography, film, print media, digital media, and product and industrial design will be explored. Most notably the talent, creativity, and quality workmanship of Filipino artists and designers in all these fields will be recognized and celebrated.
-During the late 19th century, photography was viewed as a purely technical process, that of recording visible images by light action on light-sensitive material.
-Photography •—from the Greek “photos” (meaning light) and “graphos” (meaning writing) —states this process literally.
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Photographs are vital tools in communication fields such as journalism, advertising, education and even in courts of law. They have also been used to eloquently speak out against social and political issues.
• The Philippines has joined the rest of the world in applying the wonders of modern photography to every aspect of life—from personal to professional to national to global. And with our country’s natural beauty, a number of local photographers have taken on the Philippines and our people as a major focus of their lenses.
• is an award-winning travel photographer who has won two Pacific Asia Tourism Association (PATA) Gold awards, an ASEAN Tourism Association award, and first place in the 2011 National Geographic Photo Contest. His highly acclaimed work has been published in five travel photography books.
• is best known as an advertising and commercial photographer, with over 40 years of experience in this field and numerous local and international awards for his work. At the same time, he has applied his photo artistry to showcasing the beauty of the Philippines.
FILM
The need to view these moving images led to the rise of the Kinetoscope, a peepshow cabinet with an eyehole through which these earliest “movie” could be viewed one person at a time. A motor inside the cabinet moved the film strip along in a loop, with an electric bulb providing one technological advancement after another. The French developed the “cinematographe,” a handcracked camera, printer, and projector all in one that lightweight enough to bring outside the studio.
Filmmaking, because of its technical complexity, involves entire teams of artists, writers, and production experts, supported by technicians taking charge of the cameras, lighting equipment, sets, props, costumes, and the like all under the supervision of a film director.
Cinema, just as all modern arts, has been greatly influenced by technology. In the case of cinema, however, it is an art form that came into being because of technological advances. The transition from still photography came in the late 1800's with “series photography” and the invention of celluloid strip film. This allowed successive still photos of a moving subject to be compared on a strip of film advancing a single camera.
Film directing – it is the director, like the painter and sculptor in traditional art, who envisions the final effect of the film on its viewers, visually, mentally, and emotionally. While the painter and sculptor work with physical materials, the film director works with ideas, images, sounds, and other effects to create this unique piece of art. He/she conceptualizes the scenes, directs the acting, supervises the cinematography and finally the editing and sound dubbing in much the same way as a visual artist composes an artwork. Clearly, however, the director does not do all these alone.
Acting – first and foremost, there was the art of acting for film. With live theater as the only form of acting at that time, film actors had to learn to express themselves without the exaggerated facial expressions and gestures used on stage. With the addition of sound in the 1930s, they then had to learn to deliver their lines naturally and believably.
Cinematography – behind the scenes, there was cinematography or the art of film camera work. This captured the director’s vision of each scene through camera placement and movement, lighting, and other special techniques.
Editing – this was joined by film editing, the art of selecting the precise sections of film, then sequencing and joining them to achieve the director’s desired visual and emotional effect. Sound editing was also developed, as films began to include more ambitious effects beyond the dialogue and background music.
Production/Set design – this recreated in physical terms – through location, scenery, sets, lighting, costumes, and props –the mental image that the director had of how each scene should look, what period it should depict, and what atmosphere it should convey. This included creating worlds that did not exist as well as worlds that were long gone, designing each production component down to the very last detail.
Film Genres
The public response to motion pictures was immediate and enthusiastic. From makeshift nickelodeons (movie theaters charging a nickel for entrance) in 1904 to luxurious “dream palaces” for middle class moviegoers by 1914, public showings of movies were a big hit. With World War I over and the establishment of Hollywood as the center of American film making in 1915, the movie industry was on its way to becoming one of the biggest and most influential of the century. With financial success came the rush to release more and more films, in an ever-wider variety –leading to the many film genres we know today.
First there were the silent films starring Charlie Chaplin, and the “slapstick comedy” films of Buster Keaton and later Laurel and Hardy. With sound still unavailable, these films relied on purely visual comedy that audiences found hilarious. Then, there emerged the gangster movie genre as well as horror and fantasy films that took advantage of the sound technology that was newly available at that time.
In the Philippines film scene, the American influence was evident in the pre-World War II and Liberation years with song-and-dance musicals, romantic dramas, and comedy films. Beginning with the turbulent 1970s, however, progressive Filipino directors emerged to make movies dealing with current social issues and examining the Filipino character.
Catalino Ortiz Brocka (April 3, 1939 – May 21, 1991) is a Filipino film director. He is widely regarded as one of the most influential and significant Filipino filmmakers in Philippine cinema history. In 1983, he founded the organization Concerned Artists of the Philippines (CAP), dedicated to helping artists address issues confronting the country. Brocka was openly gay and he often incorporated LGBT themes into his films. He has directed landmark films such as Tinimbang Ka Ngunit Kulang (1974), Maynila sa mga Kuko ng Liwanag (1975), Insiang (1976), Bayan Ko: Kapit sa Patalim (1984), andOrapronobis (1989). In 1997, he was posthumously given the National Artist of the Philippines for Film award for "having made significant contributions to the development of Philippine arts."
Laurice Guillen Guillen studied at St. Theresa's College, Cebu City, earned an AB English degree before finishing an MA in Communication at Ateneo de Manila University, followed by a television production course under Nestor Torre, in 1967. She then began work as an actress, starring in productions of Mrs. Warren's Profession, before crossing over to film and television work, playing a seductress in Tinimbang Ka Ngunit Kulang, and Corazon Aquino in the drama A Dangerous Life, In 2009 she accepted a role in the indie film Karera, her first role in an independent production. Other credits include in the film Sister Stella L and Moral. However, it was on television that she became a household name when she joined the cast of "Flor de Luna" in 1978 as Jo Alicante, Flor de Luna's temperamental step mother. She went on to portray the role until the mid-80s when the show folded.
Marilou Díaz-Abaya (March 30, 1955 – October 8, 2012) was a multi-awarded film director from the Philippines. She was the founder and president of the Marilou Díaz- Abaya Film Institute and Arts Center, a film school based in Antipolo City, Philippines. She was the director of the 1998 film José Rizal, a biographical film on the Philippines' national hero.
Maryo J. de los Reyes is a film and television director from the Philippines. He began his career in the 1970s.
56. Magnifico is a 2003 Filipino FAMAS Award- winning drama film directed by Maryo J. De los Reyes, written by Michiko Yamamoto, and starring Jiro Manio, Lorna Tolentino, Albert Martinez, Gloria Romero. The film was shot in the province ofLaguna and is based on the grand prize-winning piece from a 2001 national screenplay writing contest sponsored by theFilm Development Council of the Philippines.
Brillante Mendoza is a Filipino film director. He was born and raised in San Fernando, Pampanga. He took Advertising Arts of the then College of Architecture and Fine Arts at the University of Santo Tomas. He has directed sixteen films since 2005. Mendoza was originally a production designer for films, commercials, and music videos and started directing films in 2005. In just 4 years, his film, Kinatay won him the best director award at the prestigious Cannes Film Festival of 2009.
Philippine Animation Studio, Inc.
The Philippine Animation Studio, Inc. (PASI) was established in 1991 and has since collaborated on numerous animation projects and series with foreign partners. Among these have been Captain Flamingo, Producing Parker, Groove High, and Space Heroes Universe.
Animation is the process of creating motion and shape change, illusion by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animations can be recorded on either analogue media, such as a flip book, motion picture film, video tape, or on digital media, including formats such as animated GIF, Flash animation or digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced. Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three- dimensional objects, such as paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Many TV shows today use animation and animation gives them that more of a unique look, allowing them to do more than what they could do with actors.
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Among the other exciting milestones in the fast-emerging Philippine animation industry was the creation in 2008 of Urduja, an animated film adaptation of the legend of the warrior princess of Pangasinan. Produced by APT Entertainment, Seventoon, and Imaginary friends, Urduja is recognized as the first fully-animated Filipino film, created by an all-Filipino group of animators using the traditional (hand-drawn) animation process with some 3D effects.
Dayo: Sa Mundo ng Elementalia Another released in 2008 was Dayo: Sa Mundo ng Elementalia, said to be the country’s first all-digital full-length animated feature film. Produced by Cutting Edge Productions, the film presents Philippine mythical creatures as heartwarming characters in a young boy’s adventure.
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Another breakthrough was the first Filipino full 3D animated film, RPG Metanola, co- produced by Ambient Media, Thaumatrope Animation, and Star Cinema in 2010.
ADVERTISING
PRINT MEDIA
One major field that still relies heavily on print media is advertising. Despite the soaring popularity and seemingly limitless possibilities of online advertising and social media, Philippine artists are still called upon to create advertisements that will be physically printed. These appear in newspapers, magazines, posters, brochures, and flyers—each with their specific target readerships and markets, and highly-specialized approaches for reaching these target groups.
Alongside the digital media forms discussed above, there remains to more conventional form known as print media. Include here are large-scale publications such as newspapers, magazines, journal, books of all kinds, as well as smaller-scale posters, brochures, flyers, menus, and the like. Of course, all of these now have their digital counterparts that may be accessed and read on the internet.
Another field of print media that highlights the artistic gifts of Filipinos is that of comic books, or komiks as they are locally referred to. The popularity of Philippine comics began in the 1920s when Liwayway magazine started featuring comic strips, such as Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) created by Tony Velasquez went on to be recognized as the “Father of Filipino Comics.”
With the coming of the Americans to the country, local comics were clearly influenced by popular U.S. comics with superheroes as the main characters --- resulting in local counterparts such as Darna and Captain Barbell.
Even decades before, however, komiks creators had already introduced characters, themes, and story lines from Philippine folklore, mythology, and history. With books and libraries not yet readily accessible to a majority of the Filipino public, comics became a major form of reading material around the country, avidly read and shared by young and old alike.
Kenneth Cobonpue
-is a Filipino industrial designer known for his unique designs integrating natural materials through innovative handmade production processes.He began his design career after his studies in Industrial Design in New York, which led him to apprenticeships and further studies in Italy and Germany.
Monique Lhuillier
(born September 15, 1971, Cebu City, Philippines) is a fashion designer most prominently known for bridal wear. She owns a couture fashion house based in Los Angeles, California, as well as another store on Manhattan's Upper East Side.
JOSIE NATORI
a Filipino-American fashion designer who has a prestigious place in New York fashion industry. Began her career as an investment banker, before she made the dramatic shift to creating her own lines of lingerie, resort and lounge wear, as well as semi-formal and casual attire.
RAJO LAUREL
- known to general public as a judge on television series Project Runway Philippines.a savvy intrepreneur, his creation maintain a Filipino sensitivity,incorporating embroidery, beadwork and hand-painted prints.
Dita Sandico-Ong
-Philippine designer who advocates the use of local weaving tecniques and natural fibers. Known as "Wrap Artist" for her famous bold-colored wraps
Lulu Tan Gan
- known for her fashionable knitwear lines,"The Queen of Knitwear" in the country.her specialty evolved into a new hand-woven line called Inigenous Couture.