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3Keys
Why should travel learn by Amazon?
3 Key Points
The 3 keys
+ Market Leader
Customer Satisfaction Since 1994
Growing Speed
Lesson
1
Find your Flywheel
You should structure your business so that growth and improvement in one area of your company leads organically to improvement in other divisions
Lesson
2
Customer before Competition
Obsess About your
about your
NOT
COMPETITION
CUSTOMER
Lesson
3
Loyalty is an Emotion
Dont Be Afraid for Asking for something
Customer
Create Value to...
Lesson
4
Invest in "Unsexy" Parts
What is your strategy?
Suppliers
Infrastructure
Suppliers
Infrastructure
And...
Is Amazon threat of travel Incumbents?
Will Amazon Resume Travel Operations?
UNLIKELY
1- Current Booking Agents
2- Supplier and Intermediate Relationships
3- Amazon sells volume, not experiences.
Amazon as Direct Travel Competitor
WEAKNESS
STRENGTHS
LACKS SUPPLIERS
AMAZON PRIME
TRUST FROM CLIENTS
MILLENNIANS
Concluding thoughts on Amazon as a competitor
Threats and Opportunities
- First party competition poses a great threat to the booking sites.
- Amazon would more likely buy/partner than build.
- Could go after Google or Facebook in the area of travel.
- Leading the voice recognition speaker market.