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Transcript
The Ipen
price
competition
09/07/2018
Joyce Amoussougbo, Grace
context page
introduction
target market
context
promotion
The Ipen
Company
Intro
what is it ?
how does it work
what does it do?
- autocorret
- pen
- plagarism
edits your work
scans your work and shows you your mistakes
Target market
- Age 7-60+
- Both male and female
- Primary Market: Students (from elementary school to university)
- Secondary Market: People who write a lot at work
- i.e: reporters, writers, teachers
- Middle to High income family
promotion
- Apple Events
- social media
- billboards
- radio/tv
- tv show endorsments
promotion
competion
Next
Steps
Pricing
OFFER 2
OFFER 1
$200
- 20 rechargeable inc
- 10 extra erasers
- waterproof
- plagiarism alert
$129.99
- rechargeable inc
- extra eraser
- not waterproof
- no plagiarism alert
business ownership
- Partnership Apple with Grammarly.
- Apple invest technology on the pen
- Grammarly invest technology on their grammar correction programme
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