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Small Change Analysis

Grace Carlson and Sophia Lebakken

10/24/19

Malcom Gladwell

Author

  • Born on September 3, 1963 in the United Kingdom
  • He did not have very good grades
  • Did not get into graduate school
  • Began working for "The Washington post" in 1987
  • Quit that job, and joined "the new yorker"
  • "The tipping point" and "the coolhunt" were the two articles that began his fame
  • Award-winning writer, journalist, and speaker
  • In 2007, he won the american sociological association's first award for "excellence in the reporting of social issues"

Malcolm Gladwell

Malcolm Gladwell

Background Connection to Essay

Connection

  • used his time within "The Washington Post" and "The New Yorker" to express opinions
  • "The Tipping Point" and "The Coolhunt"
  • Critical tone

Summary

Tone

  • Malcolm Gladwell - his perspective and voice
  • Non-fiction
  • Present Day vs 1960s
  • Engage in face-to-face activism
  • American Citizens
  • Determined and critical

Tone

Tone

Determined

and

Critcal

Rhetorical Device #1

Allusion

Greensboro Sit-Ins

Greensboro Sit-Ins

"These events in the early sixties became a civil-rights war that engulfed for the rest of the decade -- and it happened without e-mail, texting, Facebook, or Twitter" (Gladwell 57).

PLO

Gladwell wrote, "the international-relations scholars Mette Eilstrup-Sangiovanni and Calvert Jones argue in a recent essay in International Security that this is why it ran into such trouble as it grew: 'Structural features typical of networks -- the absence of central authority, the unchecked autonomy of rival groups, and the inability to arbitrate quarrels through formal mechanisms -- made the P.L.O. excessively vulnerable to outside manipulation and internal strife" (63).

Rhetorical Device #2

Rhetorica Device #2

Logos

Example #1

"'Social networks are particularly effective at increasing participation-by lessening the level of motivation that participation requires. The Facebook page of the Save Darfur Coalition has 1,282,339 members, who have donated an average of nine cents a piece. The next biggest Darfur charity on Facebook has 22,073 members, who have donated an average of thirty-five cents. Help Save Darfur has 2,797 members, who have given, on average, fifteen cents.'"

Example #2

"At the center of the movement was the black church, which had, as Aldon D. Morris points out in his superb 1984 study, 'The Origins of the Civil Rights Movement,' a carefully demarcated division of labor, with various standing committees and disciplined groups."

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