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The Cameron Institute
144
Dr. Marissa Nichols
Associate Athletic Director, Student-Athlete Development
Candidate
My Philosophy
Overview
30,000 Foot View
Five Ways The Cameron Institute
leads the NCAA
Our Success
75% of Cal student-athletes
engaged in a meaningful internship experience in 2019-20
2+ alumni engagements per student-athlete in 2019-20
1. Scoreboard: Metrics of Success
Athletic performance and
growth Mindset scores increased for student-athletes engaged in the Cal Athletics Leadership Academy
2. Performance Framework
Growth Mindset
Mindfulness
Self-aware
Resilience
Social Support
Skills of High Performers
The Golden Bear System
Knowledge / Skills / Experiences built systematically
leveraging the entire campus community
Year 1
Year 2
Year 4
Year 3
Performance Skills 1 & 2
Performance Skills 3 & 4
Performance Skills 5 & 6
Performance Skills 7 & 8
Assess
Leadership & Personal Development
Career Development
Community Engagement
DiSC Profile
Resume update
Elevator Pitch Workshop
Internship reflection
Career Interest Assessment
Meet with Faculty Mentor
Networking event follow-up
Leadership Academy facilitation
Captains 360
Legacy talk
Majors Discovery Event
Alumni coffee talk
Oski
1
3. The Systematic
Approach
4. Leverage #1 Public Institution
...and beyond
Athletics Sports Nutrition
Athletic Study Center
African American Student Development
Berkeley Executive Education
Community Partners
Sutardja Center
UC Berkeley Career Center
University Health Services
Alumni &
Industry Partners
Haas School of Business
30 Varsity Programs
- Lead efforts on departmental and team values
- Support mission / vision / strategic plan
- Launch Internal Affairs Committee
5. Fully integrated into departmental culture
Our Strategy
3 Pillars
Leadership & Personal Development
Potential Structures:
The Golden Bear System | Knowledge / skills / experiences built systematically leveraging the entire campus community
Cal Athletics Leadership Academy | Cohorts for student-athletes, Head & Assistant Coaches, Emerging Head Coaches; for-credit
Mental Skills & Mindfulness Training | Wellness driven workshops & training
Consulting Services | Menu of team-based needs; includes Huddle Up
Holistic Keynotes & Follow-up Discussions | Emerging trends & topics; follow-up Town Hall discussions
Reignited Student-Athlete Advisory Committee
Career Development
Career Development
Potential Structures:
The Golden Bear System | Knowledge / skills / experiences built systematically
leveraging the entire campus community
The Cal Athletics Network Platform | Career mentoring / guidance,
internship / job opportunities, keynote speaking,
industry-specific coaching
Experiential Career Training | Dinner with a Bear &
Networking with a Bear; professional site visits
Corporate Sponsorship | Philanthropy, visibility, internships / jobs
Community Engagement
Potential Structures:
The Golden Bear System | Knowledge / skills / experiences built systematically
leveraging the entire campus community
Foundational Organizations (NBA Cares) | Immersive, high-impact opportunities at intentionally selected organizations
Community Internship Placements | Giving back...looks differently!
Pac-12 Global | Continue enhancing conference-wide efforts
Associate Athletic Director, Student-Athlete Development
Staff Composition
Director, Community Engagement
Director, Career Development
Director, Leadership & Personal Development
Assistant Director,
Alumni Network &
Strategic Partnerships
Assistant Director, Leadership & Personal Development
Proposed Structure
- Diverse, highly skilled
- Meaningful training
- Cross-functional
Executive Operations
Advisor / Coordinator, Golden Bear System
Advisor / Coordinator, Golden Bear System
Advisor / Coordinator, Golden Bear System
First
100
Days
Executive Strategy
- Read results of 30 execution plans for each sport
- Solidify hiring strategy; Craft, interview, hire
- Evaluate programs & systems currently in place
- Department-wide needs assessment & report
- Solidified strategic 2019-20 plan with direct report
- Review and finalize role expectations; 2019-20 metrics of success
- Ongoing evaluation
Intentional Relationships / Partnerships
- Sit with Head Coach from each staff
- Staff Retreat (PI / DiSC) + Individualized Meetings
- Meetings & strategy with key campus constituents stakeholders
- Identify & cultivate key corporate and community partners
- Student-athlete outreach; leadership training for SAAC
- Alumni focus group
- Meet with department business units to determine synergy / alignment
- Ongoing open communication with Bryan Cameron
Technology Advantage
Golden Bear System Online Platform
Future | Present | Forever
BEARS Home Website