LESSON 3 Qualitative Research and its Importance in Daily Life

Qualitative Research

Qualitative Research Defined

Definition:

a research type that puts premium or high value on people's thinking or point of view conditioned by their personal traits.

Characteristics of Qualitative Research

1. Human Understanding and Interpretation

2. Active, Powerful, and Forceful

3. Multiple Research Approaches and Methods

4. Specificity to Generalization

5. Contextualization

6. Diversified Data in Real-Life Situations

7. Abounds with Words and Visuals

8. Internal Analysis

Characteristics

Types

Advantages

Disadvantages

example

Gender and Politics in the Philippines.

Politics

examples

- Labor Statistics

- GDP

Economics

examples

- Computer Literacy

Education

examples

- Prejudice and discrimination (i.e., homophobia, sexism, racism)

Psychology

example

- Managing technology & innovation

Business

Human Understanding and Interpretation

1.

- Data analysis results show an individual's mental, social, and spiritual understanding of the world.

- We come to know their values, beliefs, likes, and dislikes

Contextualization

- Involves all variables, factors, or conditions

- Your goal here is to understand human behavior thus, it is crucial for you to examine the context or situation of an individual's life.

2.

Active, Powerful, and Forceful

- You are not fixated to certain plan, rather, you are inclined to discover your qualitative research design as your study gradually unfolds or reveals itself in accordance with your research objectives

2.

Multiple Research Approaches and Methods

- Qualitative Research allows you to approach or plan your study in varied ways meaning; you are free to combine this quantitative research and use all gathered data and analysis techniques.

3.

Specificity to Generalization

- follows and inductive or scientific method of thinking where you start thinking of particular or specific concept that will eventually lead you to more complex ideas such as general ideas.

5.

Diversified Data in Real-life Situations

- collecting data in a natural setting like observing people as they live, work, analyzing photographs or videos as they genuinely appear to people and looking at classrooms unchanged or adjusted to people's intentional problems.

6.

Abounds with Words and Visuals

- words, words, and more words come in big quantities in this kind of research.

- interviews or library reading, as well as the presentation of data analysis results, is done verbally.

7.

Internal Analysis

8.

- examining the data yielded by the internal traits of the subject individual like their emotional, mental, and spiritual characteristics.

- you study people's perceptions or views about your topic and not the effects of their physical existence on your study.

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1. Calm your mind

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2. Plan your manner of data

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3. Analyze the data collected

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4. Examine sources of data

- living with the subject in a number of days

Observation

- talking with the informants in a structured, semi-structured or unstructured way

Interview

- collecting and analyzing of artifacts or materials used by the informants in their everyday living such as graphs, codes, written rules, and handouts

Collection

Case Study

- This involves a long-time study of a person, group, organization, or situation.

it seeks to find answers to why such thing occurs to the subject.

finding a reason behind occurrence, relationships of people related to the study

- derived from the Greek words "ethnos" means people, folk, or nation and "grapho" which means to write

- Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Some examples of research topics for ethnograhic studies:

Ethnography

Phenomenology

- something known to sensory experience "phenomenon"

- refers to how people find their experiences meaningful

- the goal is to make people understand their experiences about death of loved ones, care for handicapped persons, friendliness of people and etc.

Content and Discourse Analysis

- Content analysis is a research method used to identify patterns in recorded communication. To conduct content analysis, you systematically collect data from a set of texts, which can be written, oral, or visual:

-Books, newspapers and magazines

-Speeches and interviews

-Web content and social media posts

-Photographs and films

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Advantages

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Disadvantages

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What is qualitative research in your own words?

1

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If you want to conduct a research about your favorite restaurant in town, what method of qualitative research is appropriate for your study? Explain...

2

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Differentiate subjectivity from objectivity

3

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Explain the connection between subjectivity/objectivity and your research work.

4

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Can all research methods be used in one research study? Give reasons for your answer.

5

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pretend you are the subject of a phenomenological study, how will the research obtain data through you?

6

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Given the chance to research, would you choose qualitative research right away? explain...

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