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Thornton, CO
PR/Marketing Plan
41 West 84th Ave. Thornton, CO 80260
Demographics
Who are your customers?
Demographics
Who are your customers?
Population: 31,412
Median age: 31
49.4% Male 50.6% Female
Retail Targets
Bigger Picture
Customer profile
Customer profile
Customer Priorities
Financial Habits
How are your customers spending money?
Sales & Marketing
Sales
Know the market
Thornton, CO:
- Emerging Market
- Very little Brand Awareness
- Closest stands are in Denver, CO (which itself is still an emerging market)
- 1 mile from Sherrelwood Elementary
- Right off of interstate 25
Marketing timeline
Marketing timeline
3-6 months:
Transition to earned media
(if any paid media exists)
1 month prior to opening:
Create media relationships/
Prime earned media
Meet neighboring businesses
*Deliver Neighbor Kits
6+ months:
Reduce marketing spend
(if any)
Focus on community involvement
GO Planning
Opening- 3 months:
Intense focus on marketing strategies
Getting it "right" at the window every time
PR Plan
Neighbor Kits
Neighbor Kits
- Make contact with neighboring businesses
- Explain GO traffic plan
- Provide contact information
- Leave extra experience cards
- https://merch.dutchbros.com/collections/outreach-materials/products/neighbor-kit
Suggested locations:
- Metro PCS - Santiago's Mexican
- Ecno Gas - Crystal Clear pools and spas
- Budget Service center - Burger King
Earned media
Earned /Paid Media
Media Market: Denver
- Prepare for: early morning live shots, live demonstrations and mid-day interviews
- Identify potential stories involving the store, location, you or the broistas
- PR will help with media training, setup and coordination
HAVE AN IDEA? LET US KNOW!
Community
Activities & Love Abounds
Events
Community events
Rocky Mountain Arsenal
National Wildlife Refuge
Water World
Downtown Denver
Area non-profits
Area non-profits
Dutch Luv Day
Adams County Food Bank
Drink One for Dane Day
Muscular Dystrophy Association
Buck For Kids Day
Boys & Girls Club- Suncor Club
Adams County School District 14
Local Nonprofit Organizations for consideration (Health, Youth, Music)
Rotary Club of Commerce City
Mile High United Way
Important Names & Numbers
Key Contacts
Contact sheet
Important Contacts
PR Google Drive
PR Representative
Crisis Hotline
541-916-4806
https://drive.google.com/drive/folders/1osMxxSt-mEvJ5RUlzoB4UlX1nbILa25s
Melanie Spliethof
541-441-8655
PR@dutchbors.com
The PR drive contains stand closure memos, media FAQ's, campaign information, etc.
This number will ring to someone in HQ's leadership. When in doubt, always call :)
*This number should be used AFTER a call to the police, fire dept. etc.