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PEN Canada
PEN Canada: Awareness
Freedom, accountability, cooperation, diversity, understanding, leadership, integrity, recognition
AWARENESS.
Recognizing Canadian Leaders
Twitter, Instagram, Snapchat
Example:
Informational Threads
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Story
Subscription
Call for Volunteers
Volunteer Features and Community Outreach
VOLUNTEER.
Easy Access to Volunteer Opportunities
Pen Canada website put "Get Involved" on main navigation bar
On-Campus Recruiting
- Distribute flyers
- Set up info tables
- Post on campus locations on main social media platforms
Initiatives for Young Writers
Promote specific initiatives and have York students volunteer to promote, if they want smaller roles
Recognition for Volunteers
Short blurbs featuring YorkU volunteers on blog and micro-blog platforms
Engaging Students: A Call to Action
Making a Difference
ENGAGE.
Local and Global Petitions
Using websites like www.change.org to support the cause of PEN Canada
www.change.org
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Example
- Interactive platforms
- Way to engage students without them having to volunteer
- Can engage with York University social media platforms
Shout outs on social media
Timeline
How Active and How Often?
TIMELINE.
Social Media
- Twitter is incredibly fast-paced and used on a daily basis by the York community, and should be updated daily with student engagement/interactions
- Instagram should be updated every two-three days with meaningful content
- Snapchat story should be once/week
Changes to Website
- Website would go under construction for a maximum of one week to create a dedicated call for volunteers page
- Separate the pages under the "Act" Heading for clarity