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Digital Marketing Strategy:
Culinary Kids Academy
Phase 1
1.
Pre launch needs
2.
Hosting website
Phase 1
3.
Collect payment & data
4. Email marketing
5. Facebook group
Website
Host products
- Judaic studies
- General studies (later)
- Free course
Website
Integrate payment and email
- Through stripe
- Through Mailchimp
One click upsells (no need to pay for other software)
Landing pages
Add pixel codes for segmented ads
Email marketing
Set up:
Indoctrination series
Autoresponders:
Once someone purchases a trial
Once trial is about to end
Once someone purchases full program
Sales emails to promote full program
(List grows when we understand
exactly the product an upsells)
Phase 2
Launch!
Begin driving traffic to our infrastructure, collecting leads, moving them through your ecosystem