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1- Presentation of the company
2- The founding decisions of IKEA
3- Campaigns to help some communities
Plan
Presentation of the company
Presentation of the company
Type of activity : sale of furniture and decorative objects
Founded : 1943 by Ingvar Kamprad
Chief Executive Officer (CEO) : Jesper Brodin
Origin of the company : Swedish
Headquarters : Leiden, Netherlands
Turnover : 34.1 billion euros (2017)
Stores : 340 in 28 counties
Number of employees : 194,000 (2017)
Slogan and Logo
Slogan : "More than a furniture merchant"
Logo : colors of the national flag of Sweden
blue : feeling of happiness
yellow : imagination
Funding decisions
Funding
decisions
- Principles :
assist people in need
to help make real and lasting changes in their lives
- Programmes :
a definite time limit
close cooperation with local and national governments
-> cash grants or in-kind donations of IKEA products to nonprofit partners working in emergency situations
Example of non-profit partners
Example of non-profit partners
Let’s Play for Change campaign
Let’s Play for Change campaign
Why IKEA launched this campaign ?
WHY ?
Play for the children's :
-wellbeing
-new skills
-more social
-to cope with stress
the Union Nation Convention of the Rights of the Child -> one of children’s fundamental human rights
What is the campaign ?
WHAT ?
- From 23 October to 24 December -> help children around the world play and develop
- For every toy and book sold during the campaign, the IKEA Foundation will donate $1
Partner organizations
Let's Play for Change 2017
https://www.youtube.com/watch?v=leGNh8YHOyc
the Brighter Lives for Refugees campaign
the Brighter Lives for Refugees campaign
What is the campaign ?
- € 30.8 million of funds raised through the campaign
- For every lamp or bulb sold, the IKEA Foundation donated ЄЄ€1 to UNHCR
WHAT ?
What is the campaign ?
WHAT ?
- improve access to lighting
- renewable energy
- primary education
Where ? refugee camps across Asia, Africa and the Middle East
Why IKEA launched this campaign ?
WHY ?
60 millions of children and their families are forced to flee their homes because of
-war
-conflict
-climate change
-natural disaster : droughts, floods and the scarcity of natural resources
Refugee camps -> dark places
Key figures of the campaign
- 56,000 solar lanterns
- 720 solar street lights
- Over 37,000 refugee children have been enrolled in primary school in Bangladesh, Chad and Ethiopia
- 740 teachers have been trained
- 22 biogas plants have been constructed in Bangladesh
Soft toys for education
Soft toys for education
What is the campaign ?
WHAT ?
- create in 2003
- Partnership of IKEA : Save the Children and UNICEF
- €1 for every soft toy sold during the Soft Toys for Education campaign
- donation of 88 million euros for the entire partnership
Per Heggenes, CEO of the IKEA Foundation
Opinion of CEO of the IKEA Foundation
“Education is the most solid road leading out of poverty. All children have the right to an education but still too many are left behind.”
What is the campaign ?
- 2014 and 2015 : customers’ children to design their dream soft toy
- 12 million children in Africa, Asia and Europe have better schools, teachers and learning materials
WHAT ?
Thank you for your attention
Conclusion