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Telus' Current Advertising Strategy
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Telus' Current Marketing Strategy
"Since March, Telus has given an additional $933,000 to 10 communities in B.C. and Alberta when local customers activate smartphones" (Paul, 2011).
By Tyler Falk
15/10/18
Introduction
Based on the quote on the previous slide, it's clear that Telus takes supporting social causes very seriously! It's a key part of their marketing strategy (Paul, 2011).
Introduction
Who am I?
I'm Tyler Falk, and my credibility on this topic comes from the fact that I'm a business student.
Today's Topics
This presentation's purpose is to inform you of Telus' current marketing strategy. I've broken it down as follows:
- Current advertising
- Location of advertisement
- Advertisement channels
- Demographic
- Products advertised
Current Advertising
- Aimed at winning hearts/creating an emotional link (Paul, 2011)
- Animal themes, support of causes, and customer-involvement initiatives (Paul, 2011)
- E.g., opened voting for which animal to have in the next ad (Paul, 2011)
Current Advertising
Location of Ads
Telus' advertising reaches coast to coast in Canada. This implied on their website, which states the following:
- That "building national capabilities across data, IP, voice and wireless" is part of their framework (Telus, n.d.)
Location of Ads
Ad Channels
Some notable ad channels used by Telus:
- Google Adwords - first paid result on certain searches
- Social Media - actively responds online (Stone, 2015) and there is an "end bullying" campaign (Telus, 2018)
- TV - animal ads (Paul, 2011)
Ad Channels
Demographic
Telus' demographic is wide, but they tend to gear towards certain groups:
- Subscribers of other providers (transfatfree, 2018)
- Sports fans (Torque Strategies, n.d.)
- Youth - through Koodo, a Telus subsidiary, Telus caters to the youth market (McLean, 2008)
Demographic
Advertised Products
Currently, Telus' most heavily advertised product appears to be the 4K HDR TV packages.
- This TV plan is the header of the Google search result
Mobile plans are also frequently mentioned on Telus' social media.
Advertised
Products
Conclusion
That concludes my presentation on Telus' current marketing strategy. I covered the following:
- Current advertising
- Location of Ads
- Ad Channels
- Demographic
- Products Advertised
Thank you for your time!
Conclusion
McLean, C. (2008, March 14). Telus targets youth with Koodo [Blog post].
Retrieved from https://www.theglobeandmail.com/technology/telus-targets-youth-with-koodo/article18446829/
Paul, J. (2011, December 9). Telus wins teen hearts with critters & causes [Blog
post]. Retrieved from http://strategyonline.ca/2011/12/09/telus-wins-hearts-with-critters-causes
Stone, F. (2015, May 15). Inside Telus's social media strategy [Blog post].
Retrieved from https://www.bcbusiness.ca/inside-teluss-social-media-strategy
Telus. (n.d.). Our strategy and values. Retrieved from https://www.telus.com/
en/about/company-overview/strategy-and-values
Telus. (2018, October 9). Telus [Facebook post]. Retrieved from https://
www.facebook.com/telus/photos/a.144482542607/10156849774742608/
Torque Strategies. (n.d.). Telus: Building a reason to believe. http://
torquestrategies.com/#!portfolio-item/telus-building-reason-believe/
transfatfree. (2018, February 8). Telus door to door people tried to force me
into their services? [Online forum]. Retrieved from https://www.reddit.com/r/Edmonton/comments/7w6q17/telus_door_to_door_people_tried_to_force_me_into/