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Ralph Lauren Corporation
made by: Lánchidi Réka
About the company
The company
This company is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality
Ralph Lauren has built an over 50-year legacy by taking risks and always looking beyond what is in style
Brands
it produces products ranging from the mid-range to the luxury segments
Chaps
- mid-range brand
- offers versatile sportswear, workday essentials, tailored clothing, and special occasion dresses that are wearable from season to season
Lauren Ralph Lauren
- sub-premium brand
- more accessible price point
- for women: combines timeless style with modern femininity in a lifestyle collection
- for men: complete collection of men's tailored clothing
Polo Ralph Lauren
- premium brand
- for men: combines Ivy League classics and time-honored English haberdashery with downtown styles and all-American sporting looks in sportswear and tailored clothing
- for women: represents the epitome of classic and iconic American style with a modern and cool twist
Ralph Lauren Luxury
- full luxury brand
- each piece is inspired by a vision of timeless luxury and modern elegance and is crafted from the finest materials with unparalleled passion and artistry
Strategy
- The Ralph Lauren Way – love what you do, be passionate, work hard, work together, take risks, stay real, never compromise and aspire to the best
- deliver sustainable, long-term growth and value creation
5 year goals
Drive sustainable, long-term growth and value creation
- ~+$1B incremental sales
- ~+$300M incremental operating income
- Return >$2.5B cash cumulatively to shareholders
- Top 10% employee engagement
Principles
- Consumer at the center
- Elevate and energize the brand
- Balance growth and productivity
Principles
Priorities
- Win over a new generation
- Energize core products and accelerate underdeveloped categories
- Drive targeted expansion
- Lead with digital
- Operate with discipline to fuel growth
Innovation
“You don’t stay around for so many years if you have nothing new to say.” - Ralph Lauren
Innovation
Color on Demand
Revolutionary dyeing platform that transforms how the fashion industry colors cotton - more sustainably, more effectively and faster than ever before
Color on Demand
designed to help address water scarcity and pollution caused by cotton dyeing
multi-phased system with a clear ambition to deliver the world’s first scalable zero wastewater cotton dyeing system
Material Innovation
Natural Fiber Welding, Inc. (NFW)
- revolutionizing the reuse of natural fibers, such as cotton, into patented, high-performance materials
MIRUM
MIRUM
leather alternative material made from renewable resources that include plant-based materials and agricultural by-products
Earth Polo from recycled plastic bottles
Digital Innovation
- virtual store
- Ralph Lauren x Bitmoji - customizable and branded wardrobe for Bitmoji and the digital wardrobe includes iconic Polo Ralph Lauren pieces
- Digital Product Identities
Digital Product ID
Digital Product ID
By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations.
Delivering Good
In addition to lengthening the lifespan of garments, which might otherwise be purchased and worn a few times, the collections are also part of a special after-use program. Once the clothes reach the rental cap, they are donated to Delivering Good, an organization that provides clothing and other items to those in need.
links
https://hu.wikipedia.org/wiki/Ralph_Lauren
https://corporate.ralphlauren.com/
https://corporate.ralphlauren.com/our-company
https://corporate.ralphlauren.com/Foundation