2
Business
Proposal
Team ALPHA
Agenda
Our primary goal as a new innovative business is to keep our main focus and priority on the safety and security of the public on and off the roads.
What has inspired us to launch this product into the market ?
- 49 fatalities on the roads per million population in 2018 in European countries (Statista, 2020).
-vehicle accidents are caused by drivers who are suffering from a pre-existing medical condition.( Lorenzo & Lorenzo 2017)
Basic outline of the product
Executive Summary
Our product is more than just car improvement .
Its a revolutionary step towards bringing new fashionable and reliable changes in safety through an original ALT watch concept.
Components:
1. The vital bracelet
2. Touch monitor
3. SOS emergency service
Functions
-In order for our watch a sense of uniqueness. we need to differentiate ourselves with the competitors in terms of the modifications and design.
Company
Intro
1-Record blood pressures and heart rates at intervals of 3 minutes.
2-Aggravated use of pressure bracelets.
3-The bracelet links to the A.I system of the car .
4-Analyzing the data to insure that it is within the optimum range.
The SOS emergency service provides the nearest hospital or medical center with the cars location and information of the drivers condition as in the form of an emergency.
The automatic speed cap (75 Km/h) is provided in case of problems.
The hospital location is displayed on the cars G.P.S.
The Display System on the car shows that the person need to take a break on the side of the road.
Health analysis
Business Market Outlook
Marketing
1-WHAT MARKET SEGMENT ARE WE TARGETING?
2- WHO IS OUR COMPETITION?
3-WHY ARE WE TARGETING THIS MARKET SEGMENT
Marketing
1-PRICING STRATEGIES- Appropriate
2-ADVERTISEMENT- Through the Expo 2020 billboards and social media in Dubai ( U.A.E )
3-PLACE - Relevant consumer influence.
4-USP- Our USP is our capability to not only ensure fitness through cardiovascular aspects but to have an overall effect on the safety of our consumers on a larger industrial aspect.
Management Team
Our Team
-We are a group of seven talented individuals.
-All individuals have equal shares in the company.
-Structure of the company comprises of the C.E.O , C.F.O, C.T.O and one C.M.O, (Stop,2016).
-One person will be assigned to look after the production and assembly plant. (Workspace, 2018).
-One person will look after the main headquarters. (Workspace,2018).
Patents and licensing
Strategy
We will be copyrighting our brand product as it is a market first.
We will be pushing for licensing from the government as certificates from car manufactures and retailers recommend and insert our product without interfering with the original capabilities of the car.
The copyright of our product name and design will not be at any point for sale.
Investments
-Start up cost (loan, bank overdraft).
-Better way (government grant).
-Partners to help in financial periods.
- Future expansions and R&D (Growth).
Objectives
Final
-Survival
-Profit maximization
-Profit satisfying
-Sales growth
steps
Income statement
Income statement
References
Evans, L. 1991. Traffic safety and the driver. New York: Van Nostrand Reinhold.
Harvey,S,2000.Reinforcing Ethical Decision Making Through Organizational Structure.Business Ethics.28(1), 43-58 Available at:https://link.springer.com/article (Accessed: 28/02/2020)
Statista. 2020. Number of road deaths in selected European countries from 2016 to 2018. [Online]. [Accessed 31 January 2020]. Available from: https://www.statista.com/statistics/323869/international-and-uk-road-deaths/
Lorenzo, G.A. (2016). What Happens When a Medical Condition Causes an Accident? [online] Lorenzo & Lorenzo. Available at: https://www.lorenzoandlorenzo.com/personal-injury-guide/medical-condition-accident/.
Parthasarthy,R.1992. The impact of flexible Automation on business and Organizational Structure. Academy of Management Review.17(1), 4-12 Available at: https://journals.aom.org (Accessed: 28/02/2020)
Rees,M,2018.Workspace.[Online]. [Accessed:28/02/2020]. Available from: https://www.workspace.co.uk