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Netflix Corporate Social Responsibility Report

by Nur Athirah Binti Mohd Zamri

What is Netflix?

Background

Background

Netflix Background

- Production Company based in Log Angeles, California

- founded in 1997

- Available worldwide except in the following: Mainland China (Due to local restrictions), Iran, Syria, North Korea, and Crimea (Due to U.S. sanctions)

2007

2007

Introduction of streaming media while retaining the DVD and Blu-ray rental business

2013

Netflix entered the content-production industry debuting its first series House of Cards

2013

2016

Netflix services operated in more than 190 countries

2016

2018

Netflix announced it would raise another $2 billion in debt to help fund new content.

2018

CORE PRINCIPLES AND ORGANIZATIONAL VALUES

Organizational Values

ORGANIZATIONAL VALUES

• Integrity, Excellence, Respect, Inclusion, Collaboration

Netflix also

• encourage independent decision-making by employees

• share information openly, broadly and deliberately

• are extraordinarily candid with each other

• keep only highly effective people

• avoid rules

1. CORE PRINCIPLES

People over process.

Core Principles

STAKEHOLDERS OF THE ORGANIZATIONS

STAKEHOLDERS OF THE ORGANIZATIONS

Communities

Communities

The people who want a Netflix account but don’t subscribe

Customers

Netflix is a customer driven company because their main source of income comes from customer subscriptions.

Customers

Supplier

The one provide content, movie and tv show

Supplier

Distributors

Provide the internet service to allow the streaming

Distributors

Employees

Include all the people who work on creating their original content

Employees

Competitors

Hulu is swiftly coming for the top spot.

Competitors

RESPONSBILITY TOWARD EMPLOYEES

RESPONBILITY TOWARD EMPLOYEES

HIGH SALARY

HIGH SALARY

Pay at The Top of Personal Market

Share Information Openly, Broadly, And Deliberately

Netflix share documents internally broadly and systematically. Nearly every document is fully open for anyone to read and comment on, and everything is cross-linked.

Vacation Policy

Our vacation policy is “take vacation.” We don’t have any rules or forms around how many weeks per year.

Our parental leave policy is: “take care of your baby and yourself.” New parents generally take 4-8 months.

Vacation Policy

APPROACHES TO SOCIAL RESPONSIBILITY PROGRAMS

Obstructive

A company that takes an obstructive stance toward social responsibility attempts to defend its economic priorities by blocking any attempts to point out the company's lack of social responsibility

In most cases, companies that take a defensive stance towards social responsibility are not particularly responsible. These companies may consider themselves neutral, and they make profits a more important motive than performing actions in a socially responsible way

Defensive

An accommodating stance signifies that a company believes social responsibility is important -- and perhaps as important as making a profit. These companies satisfy all legal requirements and attempt to meet ethical standards.

Accommodating

A proactive company makes social responsibility a priority, even if doing so cuts into their profits. Instead of reacting to criticism, a proactive company attempts to remain ahead of the curve when it comes to social responsibility

Proactive

CORPORATE SOCIAL RESPONSIBILITY PROGRAMS

Reducing our environment mental impact from electricity use

Donating one tree for every membership we sell

CORPORATE SOCIAL RESPONSIBILITY PROGRAMS

SOCIAL RESPONSIBILITY MANAGEMENT

Responsible for telling the broader Netflix story, inclusive of our product, partnerships, policy issues, culture, executives and issues management.

Led by Rachel Whetston (CCO)

The Communication Team

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