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Visa is the global payments technology company working to enable consumers, businesses , banks and governments to flourish and thrive
"To be the best way to pay and be paid for everyone and everywhere "
" Every transaction is a promise "
" To connect the world through the most innovative , reliable and secure digital payment network that enables individuals , businesses and economies to flourish and thrive ".
Strategic tool to analyze the macro environment of the organization
*Trade regulations and tariffs related to Financial sector .
* Political stability and importance of Credit Services sector in the country's economy .
* Exchange rates and stability of host country currency
* Efficiency of financial markets - Does VISA inc need to raise the capital in local market ?
* Economic growth rate .
Visa Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Visa Inc. competitive advantage and long term profitability in Credit Services industry.
Threats of new entrants
Bargaining power of suppliers
* By building a large base of customers .
* By rapidly innovating new products .
Bargaining power of buyers
* By understanding the core need of the customer rather than a customer is buying
*By increasing the switching cost for the customers
Threats of substitute products or Services
Rivalry among existing competitors
Complements
Managers can do a situational analysis of the company . It is an important technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Visa Inc. is facing in its current business environment.
*Highly competitive environment
*Cyber Crime
*Regulations
Partnership with leading electronic payments companies .
PayPal and Square
Visa should look to work with Chinese companies that focus on exports and receive payment in other currencies such as dollars or euros .
Helping improve lives and economies around the world . From advancing financial inclusion to helping in times of crisis , VISA is using its products , know-how and philanthropy to bring about a positive change