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VISA inc.

VISA

Visa is the global payments technology company working to enable consumers, businesses , banks and governments to flourish and thrive

About VISA inc.

Vision

"To be the best way to pay and be paid for everyone and everywhere "

" Every transaction is a promise "

Mission

" To connect the world through the most innovative , reliable and secure digital payment network that enables individuals , businesses and economies to flourish and thrive ".

" Every transaction has a story"

PESTEL

Strategic tool to analyze the macro environment of the organization

PESTEL

Political factors

*Trade regulations and tariffs related to Financial sector .

* Political stability and importance of Credit Services sector in the country's economy .

P

Economical factors

* Exchange rates and stability of host country currency

* Efficiency of financial markets - Does VISA inc need to raise the capital in local market ?

* Economic growth rate .

E

Social factors

S

Technological factors

T

Environmental factors

E

Legal factors

L

FIVE forces model

Visa Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Visa Inc. competitive advantage and long term profitability in Credit Services industry.

FIVE forces model

Threats of new entrants

Bargaining power of suppliers

Bargaining power of buyers

* By building a large base of customers .

* By rapidly innovating new products .

Bargaining power of buyers

Threats of substitute products or Services

* By understanding the core need of the customer rather than a customer is buying

*By increasing the switching cost for the customers

Threats of substitute products or Services

* Rivalry among existing competitors

1. Sustainable differentiation

2. Collaborating with competitors to increase the market size rather than competing for a small market

* Complements

Cash backs and discounts from major multinational shops with VISA signature

Rivalry among existing competitors

Complements

Value Chain analysis of VISA inc.

Value chain

VISA's global presence and market share

Global presence

Market share

SWOT

Managers can do a situational analysis of the company . It is an important technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Visa Inc. is facing in its current business environment.

SWOT

Strengths

Weaknesses

Opportunities

Threats

*Highly competitive environment

*Cyber Crime

*Regulations

Threats

Partnership with leading electronic payments companies .

PayPal and Square

Strategic

Recommendations

Visa should look to work with Chinese companies that focus on exports and receive payment in other currencies such as dollars or euros .

Chinese market

Helping improve lives and economies around the world . From advancing financial inclusion to helping in times of crisis , VISA is using its products , know-how and philanthropy to bring about a positive change

CSR

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