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Old Spice vs Axe

Zack Pellissier

Axe

Topic 1

Axe or Lynx is a brand of male grooming products, owned by the British-Dutch company Unilever and marketed towards the young male demographic. It is known as Lynx in the United Kingdom, Ireland, Australia, New Zealand and China. In other countries it is known as Axe

Subtopic 1

Axe uses the persuasive technique of Emotional appearance by showing you that it can change your karma.

Target Audience

Target Audience

Target Audience is Men.

Pictures

Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble

Old spice uses persuasive techniques such as celebrities by putting Terry Cruise in their commercial.

Topic 2

Old spice

Target audience is men as well.

Title

Pictures

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