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Axe or Lynx is a brand of male grooming products, owned by the British-Dutch company Unilever and marketed towards the young male demographic. It is known as Lynx in the United Kingdom, Ireland, Australia, New Zealand and China. In other countries it is known as Axe
Axe uses the persuasive technique of Emotional appearance by showing you that it can change your karma.
Target Audience
Target Audience is Men.
Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble
Old spice uses persuasive techniques such as celebrities by putting Terry Cruise in their commercial.
Old spice
Target audience is men as well.