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Purpose
Audience
Pathos
The purpose of Yolanda Giovanni's speech was to build up the Virginia Tech students and faculty after the devastating shooting.
Audience
The audience is the students, staff, and victims of the Virginia Tech shooting.
Ethos
Giovanni uses Ethos to build up the audience to make them stronger. She does this by incorporating several rhetorical strategies.
Giovanni uses Anaphora and Repetition in her speech to build credibility in the audience.
Ethos
Anaphora
Anaphora- the repetition of a word or phrase at the beginning of a clause
"We are Virginia Tech. We are sad today... We are Virginia Tech. We are strong... We are Virginia Tech. We don't understand this tragedy... We are Virginia Tech. The Hokie nation..."
Repetition
Repetition- Repeats the same words or phrases a few times to make an idea clearer
"We will prevail! We will prevail! We will prevail!"
Imagery
Pathos
Antithesis
Giovanni uses pathos in her to speech to appeal to her audience's emotions and to lift their spirits.
Giovanni implements imagery and antithesis to make the audience feel better and happier.
Imagery- appeals to audiences senses such as touch, feel, taste, etc.
"neither does the child in Africa dying of AIDS; neither does the baby elephant watching his community be devastated for ivory;"
Antithesis- Two opposite ideas are put together to achieve a contrasting affect
"We are brave enough to bend to cry; And sad enough to know we must laugh again."
Effect
Overall the speech had a very strong effect due to the standing ovation by the crowd after Giovanni was done speaking. Today it has become a very famous speech and it will never be forgotten.
Effect