5
Ciena's Forest
RAISING AWARENESS
Introduction
The
Basics
Ciena started its environmental commitment by rewarding its employees and creating a “Ciena Forest.” Now, Ciena wants their customers, alongside their friends and family, to be part of this environmental growth by planting their own tree.
The CALA region is working to access IP contacts within our current customer’s network. In order to expand Ciena’s reach outside the optical sphere of influence, we would like to leverage a social action campaign that targets IP customers on a consistent basis throughout the year. drive social awareness in key accounts with our ROA and Adaptive IP solution.
Whats the goal?
Sustainability
Why Trees?
Trees and technology are parallel in their ability to sustain and improve the world. Offering trees to Ciena customers will work as a metaphor equating our desire to preserve, care for and better our planet to our desire to preserve, care for and better our technology.
For example, the road to 5G is an endeavor that will change our world in miraculous ways. Ciena could document this path with a "Ciena Forest" which will grow alongside 5G technology.
Participate & Plant with Ciena
By engaging with our programs, customers will have the opportunity to virtually plant, chose the location of, and track their very own tree.
By involving our customers in what Ciena is doing to protect the environment, we will also be highlighting Ciena's involvement with, not only the environment, but sustainability.
The Cause
The
Cause
In order to ensure the lasting positive effects of a healthy tropical forest, Latin American organizations are rebuilding forests and restoring land. This ensures that irreplaceable land and trees are taken care of for generations to come, and that forests can continue to thrive.
How is Ciena involved?
After participating in one of Ciena's programs or events, Ciena will gift the customer a personal tree to begin virtually planting followed by updates on the customers’ tree multiple times per year. This is just the beginning of the on-going relationship between Ciena, the customer, and their tree.
How &
Where
Friends and family included
In addition to their tree, the customer will be given two or three trees to gift to someone special in their life (close friend, spouse, child, parent, etc.). This will give the customer the opportunity to invite someone to partake in this social initiative alongside them.
Where can you plant your tree?
There are multiple countries to chose from. After selecting a country, you will learn the importance of planting in that location and be able to keep track of your tree from then on.
The Effect
The
Effect
Through this campaign we are looking to create social impact in the CALA region, but also to promote a social action initiative that will faciliate long term engagement between Ciena and the participants.
The benefits of the Ciena forest
The Ciena
Forest
This will consistently and continuously engage the customer with Ciena, as well as allow them to a part of the "Ciena Forest" or the Ciena community. For Ciena, this project symbolizes an on-going partnership with the customers that we will continue to cultivate, grow, and strengthen even after the program comes to a close.
Additionally, by planting a tree customers are contributing to the purification of the air. Trees absorb pollutants, provide oxygen, save water, and grow food.
The Ciena Forest Landing Page
Campaign
Ideas
Creating a landing page as hub for all campaign information
Content:
- Educational information about trees
- Location where to plant trees
- Productivity app and plant
- Experience planting your tree virtually
- Tracking information about your tree
Landing Page Examples
Landing page ideas
Mobile Application Ideas
One Tree Planted
One Tree Planted
https://onetreeplanted.org/
- Can clearly see all 6 locations where trees are being planted with an aesthetic photo to match the location
- In each location, the information is broken down into categories (overview, impact, what you get, etc.). This has a clean look and is easy to use.
- Certificate and access to updates on the project’s progress.
Treedom
Treedom
https://business.treedom.net/en
- Can clearly see all 6 locations where trees are being planted with an aesthetic photo to match the location
- In each location, the information is broken down into categories (overview, impact, what you get, etc.). This has a clean look and is easy to use.
- Certificate and access to updates on the project’s progress.
Trillion Trees
Trillion Trees
https://www.trilliontreecampaign.org/leaderboard/country
- Many options to plant a tree
- Option to "gift a tree"
Forest App
Forest App
https://www.forestapp.cc/
- It’s both a productivity app that helps people beat their phone addiction and contribute to environmental health. Users can earn credits by refraining from using their cell phones and plant real trees around the world with the credits they have earned
*Great idea
*You have to pay for the app $1.99
One Tree Planted
Reforestamos
1 tree = $1USD
20 trees = $20USD
Certificate offered
40 tree species are offered, but the company choses which species will be planted.
https://www.reforestamosmexico.org/
Location: Mexico
- They have a special project during COVID-19 where you can choose to plant 100,200,350 or 700 tress
- Trees are monitored and maintained by local communities for 3 years to have a higher survival rate
- They offer a testimonial video from the community when planting the trees
Organizations
Treedom
Un arbol para mi vereda
http://unarbolparamivereda.org/
Location - Argentina
They offer to donate a kit to plant your own plant for $5usd
https://www.youtube.com/watch?time_continue=3&v=q7CW6Ypr43A&feature=emb_title
https://business.treedom.net/en (Business)
- Waiting to hear back from them on pricing for business partnerships
- Variety of species are offered
https://www.treedom.net/en/ (Personal)
- Range from €15-€70 (for personal trees)
- You can buy packages of trees (for personal trees)
- Plethora of species offered (for personal trees)