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Transcript
Intro
Merck Background
Mission Statement
Mission Statement
"To discover, develop and provide innovative products and services that save and improve lives around the world."
SWOT Analysis
SWOT Analysis
Strengths
- Operates in more than 150 countries
- Passion in science research
- Innovation
- Research and development pipeline
- Collaborations
- physical and human capital
Strengths
Weaknesses
Weaknesses
- 10 to 15 years to discover, develop and bring new product to life in market.
- Costs associated with innovation
- lack of economic feasibility due to manufacturing costs
- failure to successfully develop new products in short term or long term
- difficulties manufacturing certain products, including vaccines
Opportunities
Opportunities
- investments in R & D
- technological advancements
- onocology
- vaccines
- new markets
- expand customer reach
Threats
Threats
- Fluctuations in currency and exchange rates, interest rates
- Pricing pressures
- Changes in health care system
- Loss of patent rights
- Competing business, generic products
- Climate change
Elements of a marketing plan
Elements of a marketing plan
Goals and Plans for Management
Executive Summary
- Discovery efforts to continue to increase biological experience
- Reduce environmental impact
- Growth through product development & scientific Research
Current marketing situation
Current Marketing Situation
Committed to providing appropriate & balanced information to physicians & health care providers to help them make better decisions for their patients
Target Market
Target Market
- Physicians & Health Care Providers
- Veterinarians
- Patients
- Government agencies
- Wholesalers
- Animal farmers
Merck's position in the Market
Positioning
They lead in scientific research and are ahead of their competitors in finding cures and vaccines to diseases and illnesses for humans and animals
Merck's Primary peer group
Finances
AbbVie
Amgen
AstraZeneca
Bristol-Myers
Squibb
Eli Lilly
GlaxoSmithKline
Johnson &
Johnson
Novartis
Pfizer
Roche
Sanof
Revenue through the years
Merck vs. Competitors
Total Company Sales (2018 Annual Report)
Product Sales
Product Development
- Keytruda
- Lynparza
- Lenvima
- Vaccines
- Animal Care
Market Penetration
Ansoff's Opportunity Matrix
Ansoff's Opportunity Matrix
Market Development
- China
- Europe
- Japan
Diversification
- Operating Segments
- Pharmaceutical
- Animal Health
- Health Services
- Alliances
The Future
Conclusion
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