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Cialdini’s 6 Principles of Persuasion
5
Transcript
Cialdini’s 6 Principles of Persuasion
Reciprocity
Reciprocity
Give a little something to get a little something in return.
Commitment
Commitment
People want their beliefs to be consistent with their values.
Social Proof
Social Proof
There’s nothing like feeling validated based
on what others are doing.
People doing what they observe
other people doing.
Authority
Authority
A tendency to obey authority figures, even if they’re objectionable and ask others to commit objectionable acts,
It’s human nature.
Liking
Liking
The more you like someone, the more you’ll be persuaded by them.
Scarcity
Scarcity
When you believe something is in short supply…-You want it more
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