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WHAT IS IT?
It entails engaging in economic activity
providing good and services services to consumers
using electronic communication and digital technology
The backbone of the digital economy is hyper connectivity
With the ongoing digitalisation, consumers' choices are largely dependent on and our influenced by what they see on social media
Digital economy is based online
the conventional economy is built on real stores, products, and currency transactions
Some digital offerings no longer include tangible items. For example, as we binge-watch our favourite shows on various platforms, they are the ones that do not require tangible items and have everything delivered over the Internet.
This often affects the cognitive psychological aspect of humankind, as this restriction does not allow room to explore, which often shrinks the ability to think.
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allows businesses to abandon their physical stores
Widening the thought process
Tempted to purchase more while one lounges in their comfort zone, not having to prepare for any sort of inconvenience
Thus bypass a portion of the retail chain and send individualized items directly from the manufacture or warehouse to people,s home
CONS
Controlled by monopolistic businesses
Psychological behavior of an individual. Shrinking ability to grow and think
The enormous generation of data can also assist governments and nonprofits to understand what's going on in the economy
Technological unemployment