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12
12/12/2019
Group 9
Agenda
Introduction
Problem area
Agenda
Internal situation
External situation
Recommendations
Gameplan
Conclusion
Introduction
Introduction
Problem area
Research questions
Problem
Projected
Solution
Problem area
Result
Should LBN Medical enter the Kazakhstani market for CT scanners?
- Is there a market need and opportunity for LBN to enter the KZ market for CT scanners?
- What social, cultural, economic and political aspects should LBN Medical consider before entering, if they decide to enter, the KZ market?
- Which risks should be taken into account before deciding to enter?
Internal situation
HQ in Aalborg
Major brands - GE, Siemens,Phillips and Canon/Toshiba
Sales globally
Internal situation
Financial situation
Financial situation
Supply chain
Supply chain
SW
Strengths and weaknesses
Weaknesses
Strengths
- Long leed time for products in inventory
- Few service options - outsourced to VARs
- Weak company presence
- Little data on what products are being sold to which country
- Lack of communication in the sales process
- Well structured and organized company
- Strong HR
- Strong relationships with OEMs
- Dealer of major brands
External analysis
Market
MSCI: Frontier Market
- Opportunity vs. Risk
- KZH Medical Equipment Market
- Easiness of doing business
External situation
OT
Recommendations
Gameplan
Target/vision
Enter the Kazakhstani market for CT scanners
Stages and tasks
Present state
1. Research
2. Marketing
3. Network
Selling wherever there is a demand
Gameplan
Strong business partners
Governmental intervention in bribery
Opening of foreign investments through private capital
Challenges
Market instability
Corruption
Cultural differences
Political and sovereign risks
Knowledge about the Kazakhstani market
Conclusion
Research questions
Problem
Should LBN Medical enter the Kazakhstani market for CT scanners?
- Is there a market need and opportunity for LBN to enter the KZ market for CT scanners?
- What social, cultural, economic and political aspects should LBN Medical consider before entering, if they decide to enter, the KZ market?
- Which risks should be taken into account before deciding to enter?