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Key Functions
1
Use the connectors to extend your map
Key point
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Key point
Concept
Key point
Branch 1
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Branch 2
Subtitle
Main Idea
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Key point
Branch 3
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Idea
Key point
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TARGET TIME
1M 30S
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TARGET TIME
1M 30S
TIME
Assets
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EVIDENCE
Key Functions:
Log-In, Search & Select Flts
EK Mobile App
EK.com Desktop
EK Mobile App
EK.com Desktop
PROJECTED CUSTOMER
NEXT FLIGHT
Chooses to keep the meal options for the next flight
FLIGHT SEARCH
SELECTS MEALS
Selects from the meals browsed OR Auto selection on custom meals
Journey
BRWOSE MEAL OPTIONS
Browses from Meal Options presented to them OR
Create a custom meal
LINE OF INTERACTION
FRONT STAGE
ACTIONS BY
Employee
ACTIONS BY
Technology
USER INTERFACES
LINE OF VISIBILITY
BACK STAGE
BACKSTAGE ACTIONS
PERSONALIZATION ENGINE
Technology
Key point
Branch 3
DATA LAKE
Key point
Idea
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LINE OF INTERNAL INTERACTION
Key point
SUPPORT
PROCESSES
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Key point