DISNEY+ STREAMING SERVICE
RESEARCH PLAN
BACKGROUND
- Release Date: November 12, 2019
- Cost: 6.99
- Netflix runs from 8.99- 15.99$
- Disney+ content will be less than 20% of Netflix's but consist of high rated titles
Disney Plus (Disney +)
RESEARCH QUESTION
How are streaming consumers feeling about the new launch of Disney’s streaming service, Disney Plus?
Literature Review
LITERATURE REVIEW
- The "Big Three" video streaming services are Netflix, Amazon Prime Video, & Hulu
- Most established streaming service is Netflix with 84% of consumers surveyed subscribed to it
- 46% subscribe to Amazon Prime & 28% subscribe to Hulu
http://lab42.actonsoftware.com/acton/attachment/2775/f-2abd00e3-1a03-47ba-a17f-a4b7f81b9138/1/-/-/-/-/Lab42%20Final%20Streaming%20Profile.pdf
CONTINUED
Literature Review
CONTINUED
Media Analysts Predictions
Not a threat to Netflix
People will probably want both Disney + content and Netflix.
Methodology
METHODOLOGY
- Qualitative Data
- Conduct focus groups in American cities
- 12 participants
- Focus group volunteers 18 and up.
Reflection Questions
REFLECTION
- Disney Plus may be too new for people to elaborate on their answers
- Client can understand deeper insights and perspectives from their consumers, on streaming services and Disney in general.