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DISNEY+ STREAMING SERVICE

RESEARCH PLAN

BACKGROUND

  • Release Date: November 12, 2019
  • Cost: 6.99
  • Netflix runs from 8.99- 15.99$
  • Disney+ content will be less than 20% of Netflix's but consist of high rated titles

Disney Plus (Disney +)

WHAT WILL BE INCLUDED?

RESEARCH QUESTION

How are streaming consumers feeling about the new launch of Disney’s streaming service, Disney Plus?

Literature Review

LITERATURE REVIEW

  • The "Big Three" video streaming services are Netflix, Amazon Prime Video, & Hulu
  • Most established streaming service is Netflix with 84% of consumers surveyed subscribed to it
  • 46% subscribe to Amazon Prime & 28% subscribe to Hulu

http://lab42.actonsoftware.com/acton/attachment/2775/f-2abd00e3-1a03-47ba-a17f-a4b7f81b9138/1/-/-/-/-/Lab42%20Final%20Streaming%20Profile.pdf

CONTINUED

Literature Review

CONTINUED

Media Analysts Predictions

Not a threat to Netflix

People will probably want both Disney + content and Netflix.

Methodology

METHODOLOGY

  • Qualitative Data
  • Conduct focus groups in American cities
  • 12 participants
  • Focus group volunteers 18 and up.

Focus Group Questions

Reflection Questions

REFLECTION

  • Disney Plus may be too new for people to elaborate on their answers
  • Client can understand deeper insights and perspectives from their consumers, on streaming services and Disney in general.

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