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Russia: domestic origin, hard manual workmanship, and robustness
US: robustness, long tradition and craftsmanship, military usage, off-road capability
Europe: robustness, long tradition and craftsmanship, and reliable off-road capability, long company history
Old fashioned production + outdated equipement : changed strategy perspective
Strong brand awareness,
visibility access to local
and foreign consumers
Decrease dependency on local market already in a low level, benefit from other markets
Access to new equipment through foreign market, better techniques and knowledge to improve the production through an offered global cooperation
Benefits from foreign markets, introduction of products with poor local performance but better customer reception abroad
Consumer loyalty
Regaining a local market
Competitive pricing
Branding and Marketing
Product innovation