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Transcript

Irbit Motorcycle factory's 80th anniversary Q&A

26.09.20.

Challenges

Cost-effectiveness

Recommendations

Market strategy

Russia: domestic origin, hard manual workmanship, and robustness

Market strategy

US: robustness, long tradition and craftsmanship, military usage, off-road capability

Europe: robustness, long tradition and craftsmanship, and reliable off-road capability, long company history

Nostalgia 

Old fashioned production + outdated equipement : changed strategy perspective

Strong brand awareness,

visibility access to local

and foreign consumers

Decrease dependency on local market already in a low level, benefit from other markets

Global marketing

Access to new equipment through foreign market, better techniques and knowledge to improve the production through an offered global cooperation

Benefits from foreign markets, introduction of products with poor local performance but better customer reception abroad

Target selection

Market opportunities

Political risk

Competiton

Per Capita Income

Population

Country

Local market

Alternative marketing strategy

Consumer loyalty

Regaining a local market

Competitive pricing

Branding and Marketing

Product innovation

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