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Targeted Online Advertising Proposal

What is Targeted Online Advertising?

Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, user history, website history, etc.

Introduction

Display Ads

What does an online ad look like?

These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!

The Perfect Mix

Combination with OOH

The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.

Nielsen Confirms

American adults spend, on average, nearly 6 hours a day driving or online.

Billboards drive people to the web better than any traditional medium - and for less!

Source: Nielsen / Dept. of Transportation

"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."

By the numbers

Source: Forbes / Bain & Co.

Source: https://bit.ly/2uhZ5A3

With Renfroe, you can target them during both!

"I've heard of them before!"

Frequency

"I think people really like this place!"

All this leads to...

These two mediums usher in the power of frequency.

By saturating your target audience with billboards and online ads, you will get potential customers to say things like...

"They're everywhere! They must be the best!"

Solutions

Renfroe offers a wide range of highly technical solutions to fit your online advertising needs!

Online Solutions

Curated Audience Data

Curated Audience Groups

With access to data from a wide range of the world's largest data providers, we are able to target curated subsets of audiences!

Examples:

  • Minivan Owners
  • Chipotle Enthusiasts
  • Parents of Toddlers
  • Companies Likely to be Hiring
  • Active Military Cause Donors
  • First-Time Home Buyers
  • Yoga/Pilates Enthusiast
  • Travel App Owners

Have a specific group you are looking to target? We can find them!

Contextual and Keywords

Contextual and

Keyword Targeting

By monitoring the content of previously viewed webpages, we can serve ads to the people that are actively searching for your products or services. We can look at contextual clues and relevant keywords from content users have been reading to get a better idea of their interests and purchase intent or serve your ads alongside relevant content!

Target based on content users are consuming!

Geo-Fencing

Geo-fencing

We can target:

Zip Codes

Zip Codes +4

A set radius

Neighborhoods

Streets

Your Competition

Specific Events

Individual Houses

ANYWHERE

Target them when they are in the location and up to

30 days after!

Build incredibly precise, hyper-local boundaries around locations where potential customers are frequently visiting.

Heat-Seeking

Heat-Seeking

Heat-Seeking allows for users outside of typical tactics to still be found by a campaign. These campaigns are then optimized toward the most valuable audiences based on the inbound data.

Use algorithmic computer learning to optimize toward your most engaged audiences!

Site Retargeting

Site Retargeting

92%

of first-time visitors to a website will not make a purchase.

Customers are

70% more likely to convert on your website when retargeted.

Serving ads to customers that have previously visited your site.

https://bit.ly/2NtbEkH

https://bit.ly/2vPaqZB

Customer visits other sites and is served your ad

Customer visits your site

Customer returns to your site

Native Ads

Native Ads

Serve ads that blend in with other content to targeted users!

Benefits of these ads include:

  • Higher interaction
  • Seamless integration
  • Informative content
  • Space for additional text

We can still use all the targeting tactics with these ads!

So, how much does all of this cost?

Summary

Rates

+

Typical Campaign Cost:

$10 per 1,000 ads served

Prices vary based on three main factors:

1) Volume of Impressions Served

2) Size and Competition of Market

3) Tactics Utilized

All campaigns include detailed, monthly reporting of key campaign metrics and constant back-end optimizations and enhancements from our dedicated online team!

Based on 2 tactics used and at least 150,000 impressions

per month

Let us build a custom campaign for you!

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