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Targeted Online Advertising Proposal
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, user history, website history, etc.
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
American adults spend, on average, nearly 6 hours a day driving or online.
Source: Nielsen / Dept. of Transportation
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
Source: Forbes / Bain & Co.
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
"I think people really like this place!"
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be the best!"
Renfroe offers a wide range of highly technical solutions to fit your online advertising needs!
With access to data from a wide range of the world's largest data providers, we are able to target curated subsets of audiences!
Examples:
Have a specific group you are looking to target? We can find them!
Contextual and Keywords
Contextual and
Keyword Targeting
By monitoring the content of previously viewed webpages, we can serve ads to the people that are actively searching for your products or services. We can look at contextual clues and relevant keywords from content users have been reading to get a better idea of their interests and purchase intent or serve your ads alongside relevant content!
Target based on content users are consuming!
Geo-Fencing
Geo-fencing
We can target:
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them when they are in the location and up to
30 days after!
Build incredibly precise, hyper-local boundaries around locations where potential customers are frequently visiting.
Heat-Seeking
Heat-Seeking
Heat-Seeking allows for users outside of typical tactics to still be found by a campaign. These campaigns are then optimized toward the most valuable audiences based on the inbound data.
Use algorithmic computer learning to optimize toward your most engaged audiences!
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
Serving ads to customers that have previously visited your site.
https://bit.ly/2NtbEkH
https://bit.ly/2vPaqZB
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Native Ads
Native Ads
Serve ads that blend in with other content to targeted users!
Benefits of these ads include:
We can still use all the targeting tactics with these ads!
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Typical Campaign Cost:
$10 per 1,000 ads served
Based on 2 tactics used and at least 150,000 impressions
per month