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WOW project
NEW business
Restaurant
Lifestyle
Farming
For develop land at Sukhumvit 50
K MON NOTE: 30 OCT 2020
.1. Hospitality Test
2. Board briefing
3. Restaurants (1 in house)
30/10/2020
KEYWORD
MIX ดีดีธฑฎTREND
SUSTAINABLE
PLACE MAKING
MIX TYPE
RESTAURANT
LIFESTYLE
FARMING
BRIEFING
LEARN
RETAIL BUSINESS BEHAVIOR
TRANSFER SUSTAINABLE TO INTANIN
TRANSFER FARMING TO INTANIN
FARMING SYSTEM OPERATION & PM
HOSPITALITY TESTING
CRITERIA
30 - 40 MB budget
2-3 Years period
SCHEDULE
1.5 MONTHS TO EXECUTE PROJECT
H1 NOV – Business case & Raw data
H2 NOV – 1st Presentation with Project board
H1 DEC – Adjusting follow comment from project board
Life Style Update
STUDY
LIFESTYLE
Generation Update In 2021
Generation Update
In
2021
Baby Boomer
Gen X
Millenial
Gen Z
Gen Alpha
CONSUMER PROFILES IN 2021
Consumer Profiles
In
2021
Study from Trend 2021
TCDC
Link :
https://web.tcdc.or.th/media/publication_lang_file/223/TREND-2021-V.2-single-page.pdf
THE COMPRESSIONALIST
THE COMPRESSIONALIST
THE MARKET MAKER
THE MARKET MAKER
KINDNESS KEEPER
KINDNESS KEEPER
CYBER CYNICS
CYBER CYNICS
Lifestyle
Event
Concept
Lifestyle Event Concept In Project
- Less is More
- Make it easy
- Don’t care about cost , Need more excite experience
- Re-commerce Concept
- Peer to Peer Marketing
- Factual support more than conversation
- Long-term CSR
- Transparent social participation
- Transparency of the management system
- Economy of Trust
Ref.
Lifestyle Event
In
Project
Ref. Lifestyle Event In Project
ฑำฑฎฤพRESTAURANT & CAFE business
STUDY
RESTAURANT
&
CAFE
P arty / S pace / D esign
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SUSTAINABLE
DOME
Why Cafe hopping is Trend ?
WORD CAFE HOPPING
Now in 2020 Many GenY,Z don't travel to department store. If they want to Relax they will go to cafe. ญญPeople in GenY&Z give importance to share picture in social media about place to have good exeperiance . This is important marketing of this project.
# ็ฟะHatch tag
Trend
# ็้Hash tag cafehopping use from many people per day
Page for
cafe hoppting
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Title
Hit point for study
(Good business) Facebook follower & Check in
(Key point & Place in 4P) Location
(Sustainable business) Age of business
(Growth or not) Branch
(ROI) Table
Per Bill prize
(Product reserch) Top 3 Menu
(Quick analysis) Good point
Bad point
(3 word definition) 1 2 3
RESTAURANT
&
CAFE
REFERENCE
CHATA THAMMACHART
Facebook follower : 39,243
Check in : 30,855
Location : Sampran, Nakorn pathom
Age of business : 2 Years
Branch : 2
Table : Zone 1 (Rim of canal)
18 T = 36 pax (2 by 1)
Zone 2 (Rice farm)
30 T = 30 pax (1 by 1)
3 T = 24 pax (Long table)
Zone 3 (Big dome area)
17 T = 51 pax (3 by 1)
1 T = 10 pax (10 by 1)
Per bill prize : 400 THB (not good assumption)
Per person bill : 200 THB
Operating hours : 6 days with 9 am-6pm
Revenue/Month : (Sat - Sun) 6 round x 151 pax x 200 x 8 days
(1.50 MB)
(Tue - Fri) 3 round x 75 pax x 200 x 22 days
(0.99 MB)
Revenue/years : 30 MB
NPM : 30 MB --> 15 MB (GPM) --> 3 MB (NPM)
Top 3 Menu : Yum pak soi (pork)
Pizza
Por pia klui kung (shrimp)
Good point : 1. Too much photograph corner
2. Best view for enjoy eating time
3. Various table no. & view
Bad point : Very far from CBD
Definition :
CHATA THAMMACHART
Photo ref.
TREAT CAFE
Facebook follower : 29,784
Check in : 65,027
Location : Sena nikhom 1
Age of business : 7 years
Branch : 1
Table : 30
Per Bill prize : 500 THB
Top 3 Menu
Spaghetti beacon
Salad pork grill
Chocolate Lava and Ice cream
Good point : Variety menu
Bad point : Difficult to travel
Definition
TREAT CAFE
Photo ref.
NATURA CAFE
Facebook follower : 31,403
Check in : 18,299
Location : Jomthong Thonburi
Age of business : 1 years
Branch : 1
Table : 30
Per Bill prize : 350 THB
Top 3 Menu
Mieng
Phad thai with shrimp
Kang Kua
Good point
New bamboo architecture in BKK and Real Garden good to photograph
Bad point
Difficult to travel
Definition
NATURA CAFE
Click to edit text
Photo Ref
WALLFLOWERS CAFÉ
Facebook follower : 21,747
Check in : 35,470
Location : Soi nana pomprabsattrupai
Old of business : 2 years
Branch : 1
Table : 20
Per Bill prize : 400 THB
Top 3 Menu
Mock tail
Home made cake
Cold-brew
Good point : Life style café photograph
Bad point : Car parking
Definition
WALLFLOWERS CAFÉ
Photo ref.
DUBUA CAFE
Facebook follower : 71,305
Check in : 105,553
Location : Nakornchaisri
Old of business : 2 years
Branch : 1
Table : 120
Per Bill prize : 500 THB
Top 3 Menu
TIM KA THI
Phad mhee dubua
Kao soi khai
Good point : Farm style and photograph
Bad point : Far from CBD
Definition
DUBUA CAFE
Photo ref.
66 COTTAGE
Facebook follower : 34,693
Check in : 52,841
Location : Sukhumwit 66
Old of business : 6 years
Branch : 1
Table : 35
Per Bill prize : 500 THB
Top 3 Menu
Banana caramel toast
Buttlefly pea honey
Shibuya honey toast
Good point : Photograph , Near BTS
Bad point : Food not important
Definition
66 COTTAGE
Photo ref.
MEMORY HOUSE SAMPRAN
Facebook follower : 20,001
Check in : 13,654
Location : Sampran
Old of business : 3 Month
Branch : 2
Table : 25
Per Bill prize : 400 THB
Top 3 Menu
Milk tea
Cake
Shibuya honey toast
Good point : Photograph , Heater
Bad point : Far from cbd
Definition
Memory House Sampran
Photo ref.
KAMABOKO CAFÉ
Facebook follower ซ: 14,748
Check in : 7,762
Location : Pharam3
Old of business : 4 Month
Branch : 1
Table : 15
Per Bill prize : 300 THB
Top 3 Menu
Cocao
Matcha orange
Espresso matha latte
Good point
Photograph , Face river , Camp style
Bad point
Hot weather
Definition
KAMABOKO
CAFÉ
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Photo ref.
LITTLE HIDEOUT
Facebook follower : 43,283
Check in : 54,561
Location ; Chimphree
Old of business : 6 Years
Branch : 1
Table : 20
Per Bill prize : 500 THB
Top 3 Menu
Mixed waffled toasts
Le petit oasis
The cube
Good point
Dessert delicious
Bad point
Far from cbd
Definition
LITTLE HIDEOUT
Click to edit text
Photo ref.
NANA HUNTER
Facebook follower : 32,762
Check in : 28,238
Location : Putthamonthon sai1
Age of business : 5 month
Branch : 2
Table : 30
Per Bill prize : 500 THB
Top 3 Menu
Dirty
Carrot cake
Special coffee
Good point
Style impact and good special coffee
Bad point
Expensive , Difficult to travel
Definition
NANA HUNTER
Photo ref.
RIVA FLOATING CAFE
Facebook follower : 76,930
Check in : 182,888
Location : Putthamonthon sai 7
Old of business : 7 years
Branch : 1
Table : 35
Per Bill prize : 300 THB
Top 3 Menu
Chocolate Earthquake with Ice Cream
Smoked Duck Breat Salad
Coco Blue Frappe
Good point
Floating in river
Bad point
Difficult to travel far from cbd
Definition
RIVA FLOATING
CAFE
Photo ref.
EXAMPLE PROJECT
ROAST
NANA COFFEE ROASTER
BOTTOMLESS
SHUGAA
RED DIAMOND
WWA CAFE
P / S / D
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Picture Ref.
ROAST
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NANA HUBNTER
BOTTOMLESS
RED DIAMOND
WWA CAFE
SHUGAA
FARM
BUSINESS
STUDY
FARMING
PROJECT REFERENCE
FARM BUSINESS
FOR DEVELOP LAND NEIGHBORHOOD SUKUMVIT @ PHRA KHANONG FOR TO MAKE AN IMPRESSION AND VALUE ON PROJECT น่นหกดยหรกดรหบดร
PROJECT REFERENCE
MONTREUX CAFE AND FARM
ยยPROJECT ืนREF. 1
LOCATION
Montreux café and farm,
Bueng San, Ongkharak
District, Nakhon Nayok 26120
LOCATION
PHOTOS REF.
ยยPHOTOS REFERENCE
MONTREUX CAFE AND FARM
FACILITY
CAR PARKING
TOILET
CAFE AND RESTAURANTS
FACILITY
AND ACTIVITY
DRAW AND PAINTING
DYEING COLOR
ACTIVITY
ACTIVITY
SPORTS GAMES
CATCH FISH
FARMING
PA JEEP FARM
ยยPROJECT ืนREF. 2
LOCATION
Pa Jeep farm ป้าจิ๊บฟาร์ม Ban Mai, Bang Yai
District, Nonthaburi 11150
LOCATION
PHOTOS REF.
ยยPHOTOS REFERENCE
PA JEEP FARM
FACILITY
CAR PARKING
TOILET
CAFE AND RESTAURANTS
FACILITY
AND ACTIVITY
CHICKEN COOP
ACTIVITY
THAI STYLE DESSERT MAKE
ACTIVITY OTHER
FARMING AND GROW VEGETABLES
Coro Field
เป็นฟาร์มแบบฉบับญี่ปุ่นแห่งแรกในเมืองไทย ดฆ
โคโรฟิลด์ ก่อตั้งขึ้นด้วยแนวคิดที่ว่า ด้วยจังหวะในชีวิตในปัจจุบันมีความเร่งรีบและรวดเร็ว จนทำให้เราหลงลืมความสุขที่แท้จริง จึงได้ทำการปฏิวัติการเกษตรรูปแบบเก่าสู่กาLife Style แบบใหม่
เรียกว่า Lifestyle Farming
PROJECT REF.3
LOCATION
CORO Field, 117, Tha Khoei, Suan Phueng District, Ratchaburi 70180
LOCATION
PHOTOS REF.
PHOTOS REFERENCE
FACILITY & ACTIVITY
CORO FIELD
FACILITY
CAR PARKING
TOILET
CAFE AND RESTAURANTS
ญPICKING FRUITS
& VEGETABLES
GROW VEGETABLES
ACTIVITY
TREE TRIM
Sansiri-Backyard
Sansiri Backyard @T77 และ
Sansiri Backyard@Hua Hin
PROJECT REF.4
Sansiri Backyard location
Sansiri Backyard T77 Community 91 ซ.ริมคลองพระโขนง Phra Khanong Nuea, Watthana, Bangkok 10110
Sansiri Backyard x Hua Hin หนองกี่ 84 ซอย หัวถนน 23 Tambon Nong Kae, Hua Hin District, Prachuap Khiri Khan 77110
LOCATION
PHOTOS REFERENCE
PHOTOS
REF.
Sansiri-Backyard
FACILITY
CAR PARKING
TOILET
CAFE AND RESTAURANTS
FACILITY
&
ACTIVITY
ญPICKING FRUITS & VEGETABLES
ACTIVITY
GROW VEGETABLES and COOKING
ACTIVITY OTHER
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JOINT VENTURE
CONCEPT NEW LAYOUT PLAN
CONCEPT
NEW LAYOUT PLAN
RESTAURANTS
LIFESTYLE
FARM
TARGET GROUP
Step 1
GEN Y
Step 2
GEN Z
REFERENCE PDM BRAND
PDM BRAND
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PRODUCT
EASE HORTUS INARI
STORY
PDM’s Collection
DESIGN & BEYOND
PDM Furniture
ENHANCE YOUR LIVING ญณฉญPICNIC
THORKAICHON
Design work
Project work
MUJI Store at MUJI hotel shenzhen
covering 1,726m2, is located one of the largest MUJI stores in China. It sells not only travel essentials but also everyday products, including furniture, storage items, food, clothing, and cosmetics and skincare. At Open MUJI, we plan to hold workshops and other events facilitating communication with customers, inviting guest presenters from a variety of fields.
Services
Open MUJI / MUJI YOURSELF / Embroidery Workshop / Custom-made MUJI Curtains / MUJI BOOKS
MUJI
PROJECT RATTAN
Content
LOCALL THAILAND
Story
2. Is one of the SATARANA networks
ประตูผี เสา
1. Locall Thailand เริ่มต้นเล็ก ๆ จากการปรับตัวของ หะstarting from Once Againg Hostel
ประตูผี เสา
3. COVID-19 came in as an important variable that caused sudden business model adjustments
ประตูผี
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็นไHow to order
Delivery
Order
Scan QR CODE
Menu
Ratchapruek area
1. Lee Stewed
Beef Noodle
Shop Namme : Lee Stewed Beef Noodle - Braised Pork
Menu Price : 64-98 baht
Hit Menu : P̄uạd kra pherฟฟa
2. Bake me tender
Shop Namme : Bake me tender
Menu Price : 259 baht
Hit Menu : Spaghetti
3. Pork Neck Rama 5
Shop Namme : Pork Neck Rama 5
Menu Price : 75-ต179 baht
Hit Menu : Pork Ribsม, Curry Rice
4. Tik Yentafo Two Colors
Shop Name : Tik Yentafo Two Colors
Menu Price : 46-64 baht
Hit Menu : Yentafo
5. Plara cafeMenu
Shop Name : Plara cafe
Menu Price : 207 baht
Hit Menu : Tmlaoฆsalmon
6. Ruamcharoen Food Villa
Shop Name : Ruamcharoen Food Villa
Menu Price : 403 baht
Hit Menu : German Kurobuta Pork Leg
7. Kyoto Yoshino
ษันะนShop Name : Kyoto Yoshino
Menu Price : ภุขุภ283 baht
Hit menu : Yakisoba Wrapped with Egg
8. Hีเugkan Northern Food
ษันะนษันะนShop Name : Hีเugkan Northern Food
Menu Price : 87 baht
็ระHit Menu : K̄hnomcรin nam̂ả ngeiyw
9. Tang Noodles with Flying Pork
Shop Name : Tang Noodles with Flying Pork
Menu Price : 69 baht
Hit Menu : Mixed Noodles
Pool Market
area
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1. Fresh Spring Rolls NongNok
ฆ้Shop Name : Fresh Spring Rolls NongNok
Price Menu : 41-52 baht
Hit Menu : P̄heapei
Time Open : 08:00-11:00 Tue - sun
Order 1 day before ๅต19:00
2. Peng kraprua pla
ฆ้Shop Name : ญำืเPeng kraprua pla
Price Menu : 35 baht
Hit Menu : Tube noodles
Time Open : 07:30-11:00 Tue - sun
Order 1 day before ๅต19:00
3. Pa Tong ษนKo bangsakae
ฆ้Shop Name : ญำืเPa Tong ษนKo bangsakae
Price Menu : 36-48 baht
Hit Menu : Pa Tong Ko
Time Open : 08:00-20:00 All day
Order 1 day before ๅต19:00
4. Suriya coดffee
ฆ้Shop Name : Suriya coffee
Price Menu : 23 baht
Hit Menu : Coffee Black
Time Open : 0ถ5:00-10:00 Tue - sun
Order 1 day before ๅต19:00
5. Chicken rice on the old railway
ฆ้Shop Name : Chicken rice on the old railway
Price Menu : ภๅข41-53 baht
Hit Menu : Chicken rice
Time Open : 0ถ5:00-09:00
Order 1 day before ๅต19:00
6. Ros Tip salapoฟa
ฆ้Shop Name : ฑนหRos Tip salapoฟa
Price Menu : ภๅข35-52 baht
Hit Menu : Salapoa
Time Open : 0ถ5:00-09:30
Order 1 day before ๅต19:00
์ฟืNang Linchi area
1. Pizza Foresta & Keto Crust อ่านต่อได้ที
ฆ้Shop Name : ฑนหPizza Foresta & Keto Crust อ่านต่อได้ที
Price Menu : ภๅข3ค82-463 baht
Hit Menu : Pizza half Salmon
2. Fat Beef อ่านต่อได้ที
ฆ้Shop Name : ฑนหFat Beef อ่านต่อได้ที
Price Menu : ภๅข125-175 baht
Hit Menu : Rice Bowl หมหม
3. Rosaniyom
ฆ้Shop Name : ฑนหฑนหRosaniyom
Price Menu : ภๅข171 baht
Hit Menu : Vermicelli Saladหมหม
4. MAMA made roti
ฆ้Shop Name : ฑนหMAMA made roti
Price Menu : ภๅข98-110 baht
Hit Menu : Mataba
5. Mother's pantry
ฆ้Shop Name : ฑนหMother's pantry
Price Menu : ภๅข98-110 baht
Hit Menu : Sweet Pork with Rice
6. Cong Leis Ped Yang
ฆ้Shop Name : ฑนหฉนืเCong Leis Ped Yang
Price Menu : ภๅข58 baht
Hit Menu : ฏีแDuck rice
7. Le Reve
ฆ้Shop Name : ฑนหLe Reve
Price Menu : ภๅข155-181 baht
Hit Menu : Massamun chicken
คใ8. Mr.K Noodle
ฆ้Shop Name : ฑนห์ฟMr.K Noodle
Price Menu : ภๅขภๅ41-58 baht
Hit Menu : Boat Noodle
9. Lad nar nai lao
ฆ้Shop Name : ฑนห์ฟศฟกLad nar nai lao
Price Menu : ภๅขภๅ58-69 baht
Hit Menu : Lad nar
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