jackets of the future
Priyavarshni
Divya
introduction
what is the "jacket of the future?"
Current smart clothing focuses on placing sensors into items of clothing, but the future holds so much more.
The Thermo-Jacket is a wearable temperature regulator that will keep you warm in the cold and cool during the scorching heat.
Now you don't have to worry about the temperature of the room, because you can change it to however you like it!
the companies
Adidas and Sony
Adidas
For years, Adidas has been at the forefront of innovation, implementing advanced tech in its products and stores, with a clear goal: creating engagement and brand desire within consumers.
the
companies
Sony
Sony has been experimenting with a small cooling device that can be worn like a portable air conditioner.
SWOT
Weakness
- High cost of media production (Sony)
- High product pricing policies
Strength
- Financially stable
- Constant innovation
- Strong brand image
industry
analysis
Threats
- Strong competition (Apple, Nike)
- Change in trend
Opportunities
- Multinational company
- Emerging global markets
PESTEL Analysis
- Political: PETA boycott, local suppliers
- Economic: Low income of consumers
- Social: trend setting
- Technological: helping the customers get the fashion they want.
- Environmental:
- Legal: tax restriction
PESTEL
Marketing Strategy
- Social media advertisement
- Public display
- Ramp walks
Strategy
Pricing
Dynamic pricing
Brand level
pricing
Pricing
Strategy
Play to customer loyalty