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English for

Business

What is SONY?

Sony Corporation is one of the most largest electronic manufacture on the world.

History&Timeline

The First Time to Sell a “Sony” Product Overseas.

Japan's first transistor radio "TR-55" was sold in Canada.

History

&

Timeline

The PlayStation® launches in Japan.

1960

1994

1955

1946

Sony Corporation of America was established in the United States.

Who : Mr. Masaru Ibuka

Mr. Akio Morita

Where : Tokyo, Japan

This is the video game.

It had unprecedented power and stylish design at that time.

The Product Range

Electronic Devices

Electronic devices

Television & Home Theater

Cameras

Audio

Car & Marine

Storage and Cables

Mobile & Accessories

Playstation

Others...

Entertainment

Video Games

Movies and TV shows

Music

Entertainment

Services

Playstation services

Assurance

Bank

Mobile Payments

Services

Lets star...

Analyze

Slogan

Messages

"It's time to play"

  • More reality
  • More usual
  • Connecting with international gamers

Target consumers

  • Teenagers
  • Middle aged people

Click to edit text

Click to edit text

Results

New Version

  • Kahoot & PS5
  • PS-Go
  • PS-Points
  • VR Stores

Life is short, Play More!

PlayStation

Media Advertising

Target Audience

Unique Selling Points

Message

Special Features

Promotions

Fact Sheet

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