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The Three Types of Advertising Techniques
Introduction
This presentation will be showcasing the three types of advertising techniques: Pathos (the use of emotions), Logos (the use of facts and or percentages) and Ethos (the use of experts or celebrities).
Introduction
Pathos
Pathos is the use of emotions to convince the viewer to support or buy something.
Example of Pathos #1
Example of Pathos #2
Ethos
Ethos
Ethos is the use of experts or celebrities to entice you to buy or support something.
Example #1
Example #2
Logos
Logos
Logos uses facts or percentages to persuade you to buy or support something.
Example #1
Example #2
Conclusion
Hopefully this presentation was able to explain and show what Logos, Ethos and Pathos are. Thanks for watching! :)