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Alicia Howard
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Targeted Online
Display Advertising
What is Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Introduction
- Location
- Search History
- Website Browsing History
- Past Purchases
- Demographics
- Registration/Form Information
- ...and many others!
Display Ads
Recent
Renfroe Ad Creative!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 8 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
By the numbers
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like them!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Custom Online Action Plan
Let's put this technology to work for you!
Our Online Plan
ZIP Code Boundaries
Using precise GPS geofences, we can select high-value parts of town to serve your ads specifically to these users!
ZIP Code Level
Boundaries
Get ads to your most important areas!
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- Epsilon - Home & Real Estate - Highly Likely to Move Soon
- Claritas - Planning to Move or Change Address
- Clickagy - Real Estate - Pre-movers
- Clickagy - In-Market - Real Estate - Looking for Brokers & Agents
- Epsilon - Home & Real Estate - Highly Likely to Move in Next 3-5 Months
- Alliant - Social Activity - Interest in Real Estate / Buying and Selling Homes
- ...and many more!
Contextual and
Keyword Targeting
Focused on previous search terms
Keyword Retargeting
Get your ads
in front of people that are searching things like this!
Tactic 2
Keyword and Contextual Targeting
Using a custom list of keywords, we can collect and target users as they are actively searching for your services!
We can also serve ads alongside relevant content as a potential customer is reading related articles!
Focused on website-level content
Contextual Targeting
Target based on content users are consuming!
Site and Click Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
Don't let these high-value leads come and go!
When a user visits your website or clicks on an ad, we can collect those device IDs and serve your ads across their devices!
Tactic 3
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer remembers your site returns to convert!
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
Get all of this for only...
Campaign Summary
Pricing
Utilize these advanced tactics for only:
$7.50 - $10.00
for every 1,000 ads served
Pricing is based on the types of tactics used, the number of different tactics, and the length of the campaign
Campaign pricing
Final Notes:
A campaign is recommended to serve at least 100,000 ads per period. With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness.
We can also run multiple sets of ads to determine which messaging/images are getting better results.
Conversion pixels, which are placed on your site to measure user actions after they have been shown your ads, can also be added to any tactic!
for you on the next page!
Boosted Online Package
Online Targeting Package
Increase your market coverage and frequency while reducing your per ad cost!
225,000 ads served
115,000 ads served
$1,750 per period
$1,000 per period
Curated Audiences
Get your ads in front of home buyers/sellers in your most important areas!
Keyword and Contextual Targeting
Site Retargeting
Renfroe can also design and develop your online ads for you for a small fee!