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BMC AUTO 2000
237
BUSINESS MODEL CANVAS
(BMC)
AUTO 2000
ANGGOTA
1. Imam Maulana Arief (017)
2. Wawan Widiatmoko (022)
3. Angga Santoso (024)
4. Bramandito Moeliodihardjo (026)
Key
Partners
Key Partners
Who will help you succeed?
Investor
Investor:
PT. Astra International Tbk
Mitra
Mitra:
- PT. Toyota Astra Motor
- Leasing Company (ACC, TAF, dll)
- Perusahaan Asuransi (Garda Oto, ACA, dll)
- AstraWorld
- Trade in Company (Astra Auto Trust, Mobil 88, dll)
Vendor
Vendor:
- Spare part (Astra Otoparts)
- Human resources
- Office tools
- Asesoris
Key
Activities
Key Activities
What are you going to do?
Auto2000 Sales Process
Sales Process
1. Prospecting
2. Greeting
3. Qualifying
4. Presentation
5. Negotiation
6. Closing
7. Delivery
8. Follow up
Value
Proposition
How will you help people?
Value
Propositions
1
2
3
5
6
7
8
9
10
4
11
12
13
14
15
Customer
Relationships
Customer
Relationships
How do you interact with people?
Follow up activities
- Reminder service rutin berkala
- Ucapan hari ulang tahun pelanggan
- Leasing due reminder
- Trade in car
Digital Engagement Tools
Auto2000 mobile
Customer
Segments
Customer
Segments
Who do you help?
Individual
Individu
Fleet
- Private Company
- Goverment
Fleet
Channels
How do you deliver the product?
Channels
- Google Display Network
- Publisher (Detik, CNN, Autonetmagz)
Conventional Advertising
- Brochure
- Poster
- Banner
- Billboard
- Company Profile
Channels
Outlet
- Call Center
- Chatbot
Social Media
Website
Sales Person
Key Resources
Key
Resources
What do you have?
Human
- Wiraniaga
- Teknisi
- Service Advisor
- Management Function
- Auto2000 mobile
- Website
- ERP
- Internal mobile apps
- Test drive unit
Tools
Place
- Head Office
- Outlet
Cost
Structure
What are the costs in your business model?
Cost Structure
1. Campaign Cashback (35 %)
2. Employee Compensation (20 %)
3. Insentive (18 %)
4. Advertising and Promotion (7 %)
5. Bonus (5 %)
6. Shipping (4 %)
7. THR (3 %)
8. Tunjangan Transportasi (3 %)
9. Astra World Registration (2 %)
10. Repair and Maintenance (2 %)
Top 10 Auto2000 Operational Expenses
Sales
Revenue Streams
Revenue
Streams
After Sales Service
How will you make money?
New Car sales
- General service
- Body & Paint
TERIMA KASIH
ANGGOTA
1. Imam Maulana Arief (017)
2. Wawan Widiatmoko (022)
3. Angga Santoso (024)
4. Bramandito Moeliodihardjo (026)
Thanks
Referensi:
- www.auto2000.co.id
- Business Model Generation by Alexander Osterwalder & Yves Pigneur
- www.astraworld.com