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TOYOTA
Distributors and retailers
The following strategies have been identified for the design of the distribution of the Toyota Corporation
Number of levels in the channel.
It was established that in the country of origin and abroad its distribution channel is of two levels, since it goes from the official distributor to the various concessionaires, and these concessionaires see how they place the product in the market
Number of intermediaries in each level
Vertical system of distribution in the corporate mode through the operation of wholly-owned subsidiaries and distributors throughout the world and contractual because its channel members (dealers) sign a contract that establishes the period of commercial relationship (minimum three years), exclusivity territorial and the obligation to market only the brands of the factory.
Types of intermediaries in each level.
The company operates on two levels: first level are the wholesalers and in the second level, the retailers. Wholesalers receive the "distributor" nomenclature, both in the country of origin and in the host countries. Retailers are called "concessionaires".
Types of intermediaries in each level.
Customers or retailers
Their vehicles are aimed at well-defined audiences: the expensive and average lines for families and conservative clients, and the less informal ones focus on the young customers.
We will present some types of cars that have been designed for specific customers
Toyota Yaris:
• Men and women between 25 and 45 years o...
Toyota Yaris:
• Men and women between 25 and 45 years old
• Single or married (with children)
• They reside mainly in areas of middle and upper middle class.
• They look for vehicles of good price performance and high resale value.
• They do not seek to differentiate themselves from the rest
Corolla:
• Men and women from 30 to 45 years o...
Corolla:
• Men and women from 30 to 45 years old
• Have an established family
• They are responsible and workers, they make their decisions based on the family benefit more than on their own coexistence.
Camry:
• Man from 40 to 50 years old
• Has an established family
• Professionals who occupy managerial positions or head offices
• Profile of executive type which reflects with this model
Camry:
• Man from 40 to 50 years old
• Has ...
Toyota has different types of cars segmenting their custome...
Toyota has different types of cars segmenting their customers for the needs they can present, adapt the vehicle thinking about what each type of customer is what they want and prefer, that's why they create from family cars to sports cars
Suppliers of components and raw materials
A supplier can be a person or a company that offers other companies with stocks, which will be transformed to sell them later or directly bought for sale.
Seat suppliers
• Johnson Controls
Auto par...
Seat suppliers
• Johnson Controls
Auto parts suppliers
• Johnson Controls Inc.,
• Robert Bosch GmbH y TRW automotive Holdings Corp.
• Denso Corp., Toyota's largest supplier and of which the automaker has 31%
• North American Lightning
• Central Motor Wheel México CMWM,
• Nidec Tosok
Forklift suppliers
• Keel
Engine repair supplie...
Forklift suppliers
• Keel
Engine repair suppliers
• Motor Mart
c) Distribution centers
A distributi...
c) Distribution centers
A distribution center is a logistics infrastructure in which products are stored and exit orders are issued for distribution to retail or wholesale.
Parts Distribution Center in Mexico City -MCPDC-, which serves 66 distributors throughout the country.
Currently, the MCPDC sends orders of auto parts to the enti...
Currently, the MCPDC sends orders of auto parts to the entire network of distributors in the country -from Tijuana to Cancun- 93% of the routes are dedicated and 7% by direct air.
The Toyota Parts Distribution Center has the highest quality processes in receipt, storage and shipment, ensuring a correct shipment of parts to the distributors.
The Toyota Parts Distribution Center has the highest quali...
Manufacturing plants
Manufacturing plants
• Australia - Melbourne - Camry 409,222 vehicles and 285,769 engines in 2005 is the most advanced factory in the world, after that of Tokyo
• Argentina - Zárate - Toyota Argentina SA- Founded in 1996 for the manufacture of the Toyota Hilux and at the beginning of 2006 for the Mercosur.
• Brasil - São Paulo - Toyota Do Brasil. Toyota's first plant outside of Japan.
• Canadá -Toyota Motor Manufacturing Canadá, Cambridge (Ontario) – Motors of Corolla, Matrix, Lexus RX
• Venezuela Toyota De Venezuela C.A. Since 1981, Toyota has produced the following models locally in its assembly plant: Corolla, Fortuner, Hilux y Terios
• Francia - Valenciennes - Toyota Yaris
• México - Toyota Motor Manufacturing of Baja California, Baja California - Tacoma25
• Reino Unido - Burnaston, Derbyshire - Avensis, Corolla y Auris