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18
Digital Literacy Program
Sarjun Gharib
Seminar 1 of 3
Founder and CEO of Knowledge Based Consulting Incorporated
DIGITAL THREATS AND OPPORTUNITIES
sarjun@knowledgebasedconsulting.ca
https://www.knowledgebasedconsulting.ca
Sarjun Gharib
What Is Digital Disruption?
Digital disruption refers to changes enabled by digital technologies that occur at a pace and magnitude that disrupt established ways of value creation, social interactions, doing business and more generally our thinking.
WHAT is digital disruption
Digital disruption explodes the status quo and pushes the business into new dimensions while questioning its very own survival.
“Digital revolution is the most significant event in information dissemination since Gutenberg’s printing press and arguably marks a much bigger shift in human communication.”
-Michael Clarke
WHY is digital disruption happening?
WHY is digital disruption happening
The Digital Divide - Revealing the most at-risk to the Fourth Revolution
People-Centric Trends & Smart Spaces Trends
Disruptive Technology
HOW does it influence business and society?
HOW to adapt to a new digital world
Disruption Past, Present, Future
Disruption Past, Present, Future
The Three Types of Digital Disruption
Three Types of Digital Disruption
Access
Performance
Economies Of Scale
Direct engagement and purchase between shoppers and suppliers
Ability to make many transactions at a lower unit value
Delivering better value by expanding physical, informational and digital properties
Disrupted Path To Purchase
Next shopper’s ZMOT
Disrupted Path To Purchase
ZMOT
Experience
Stimulus
Purchase
Zero moment of truth
1st moment of truth
2nd moment of truth
Consumer Expectations On The Path To Purchase
In-store theatre but with similar content and information as what's available online
Stimulus
Evaluation
Personal, guided shopping experience
Consumer Expectations
Browsing and selection not limited to store itself: ability to order anytime, anywhere
Experience
Use payment types in all channels: simple, secure, quick and flexible payment process
Purchase
Advocacy
High levels of convenience, delivery anywhere anytime
85%
of jobs people will be doing in 20 years have not been invented yet
HOW to adapt to a new digital world?
Companies need to become digitally fit and agile to thrive in the Next Normal
HOW does it influence business and society
However, companies won’t succeed in the Next Normal unless they put their people first
Digital strategy
Technology is as good as the people who operate it
USER PERSONAS
User Journeys / Design thinking (role, workstyle, IT Dexterity)
Strong Partnership between IT, HR, and LoB
Make the workplace personal
USER EXPERIENCE Key parameters
No/minimum downtime
Seamless access to apps and resources
Frictionless Experience
Self Service
CHANGE MANAGEMENT
Training
What’s in it for me?
Campaigns and gamification
Tech bars
Creating the right talent pool to enable digital abilities
The Right Talent Pool
The Evolving Role Of The Store
What does this mean within the store?
Drive sales
Be a brand & product showcase
- Right product and stock
- Visual merchandising to increase basket value
- Grow loyalty through customer service
- Create a lifestyle experience
- Store theatre
- Personalized experiences
- Customer service
The Evolving Role Of The Store
- Store is a destination to augment the brand experience
- Limitless range
- Empowered store assistants
- Technology as an enabler
- Connected stores for connected consumers
Agile Digital Transformation Roadmap
“"Digital" is not an industry. It isn’t a strategy. It’s an essential tactic that should be embedded into every industry. The competitive advantage of any Canadian company will be connected to its digital advantage”
Tobias Lütke, Table Chair, CEO and Founder of Shopify
Homework: creation of the list of initiatives for personal or business upgrade
1. Create the list of initiatives to
2. Prioritize these initiatives using the
following quadrant
1. .....
Stimulus
Evaluation
2. .....
Homework
3. .....
Experience
4. .....
Purchase
Advocacy
5. .....
About KBC
Strategic Management Consulting
Digital Transformation Solutions
Digital Academy
Resource Staffing Services
Agile MBA2U
10% discount for the participants!
Discount!
Any Questions?
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Thank you for your attention!
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