PIXAR

• American computer animation studio based in Emeryville, California.
• 1997
• 1986
• 1995
• Owned by Walt Disney company.
• Average world wide gross $680 million per film.

Mission

"Pixar's objective is to combine proprietary technological and world-class creative talent to develop computer-animated feature films with memorable character and heartwarming stories that appeal to audiences of all ages." (Pixar, 2012)

Value Chain

Resources

Organization Capability

Intangible Resources

Tangible

- Brand Name

-Creative culture

-Human capital

-Pixar University

-Renderman software

-Privatized copyrights and licenses

-Quality production and management

-blockbuster films

- Retaining and maximizing human capital potential

Primary Activities

Marketing

Story

Production

Design

Distribution

Support Activities

Org Infrastructure

Human Capital Management

Technology

Procurement

VALUE

SWOT Analysis

FIVE FORCES

Recommendations

• Pixar needs to pay special attention to its consumer needs and develop the strategies needed to stay ahead with its core competency of developing great stories and turning them to life with innovative technologies.

• Due to the strong force of consumer bargaining power, Pixar is advised to strengthen its brand to build higher loyalty with its consumers.

• This could be done through diversifying its distribution channels through offering its productions on other platforms instead of being exclusive to Disney+.

PESTLE

• Political
• Economic
• Social
• Technological
• Legal

Competitive Advantages

Differentiation

Strategy

• Crucial assets
• Pixar culture
• Pixar’s computer-generated animations
• Costly technology
• Partnerships.

Recommendations

• The company should continue embracing top of the line technology and leverage top talent as it has been doing.

• Employee development programs should be implemented to foster the skills continuously.

• Having a strong branding by the marketing team will also reinforce its position.

Tools To support Strategy and Decision Making

CPM Matrix

BCG Matrix

SPACE Matrix

CPM Matrix

SPACE Matrix

(Strategic Position and Action Evaluation)

Industry Position (IP)

Competitive Position (CP)

Financial Position (FP)

Stability Position (SP)

BCG Matrix

Take Aways

Cope with the new generation with story telling

Global presence of the Pixar University to step foot against animation giants such as Japan

Diversify creative capital (not a one man show)

Careful Study of movie sequels

References

• 3 Ways Pixar Gains Competitive Advantage from Its Culture. (n.d.). Retrieved from https://www.google.com/amp/s/www.foxbusiness.com/features/3-ways-pixar-gains-competitive-advantage-from-its-culture.amp
• Admin. (2014, September 06). Pixar Case Study. Retrieved from https://www.canadaessays.com/pixar-case-study/#:~:text= Their answers may include some of the,for which... 3 • Focus strategy More
• Brown, L. (2019, March 07). Walt Disney Company PESTEL/PESTLE Analysis & Recommendations. Retrieved from http://panmore.com/walt-disney-company-pestel-pestle-analysis-recommendations
• Case Study Help. (n.d.). Retrieved from https://caserighted.com/the-walt-disney-company-and-pixar/
• Explore scientific, technical, and medical research on ScienceDirect. (n.d.). Retrieved from https://www.sciencedirect.com/
• Our Story. (n.d.). Retrieved from https://www.pixar.com/our-story-pixar
• Pratap, A. (2017, July 09). PIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner). Retrieved from https://notesmatic.com/2016/07/pixar-animation-studios-case-dess-lumpkin-eisner/#:~:text=Pixar is an exemplary case of leadership and,high standards that differentiate it from other brands.
• Watson, A. (2020, June 10). Walt Disney studio entertainment revenue. Retrieved from https://www.statista.com/statistics/193243/revenue-of-walt-disneys-studio-entertainment-business-since-2008/