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About
Headquartered in Mumbai, Zepto is present across 10 major cities in the country, 1000+ employees strong, and delivers 3000+ products, including fresh fruits and vegetables, daily cooking essentials, dairy, health-and-hygiene products, etc., to Indian homes within 10 minutes.
About the company
The Founders
The Founders
19-year-old Zepto founders Aadit Palicha and Kaivalya Vohra the Stanford University dropouts founded Zepto, a 10-minute grocery delivery start-up.
Aadit Palicha
About
Aadit Palicha
- Aadit Palicha, graduated from the IB Diploma Programme at GEMS Modern Academy in 2020 with a perfect 43.
- Also the founder of GoPool and Kiranakart.
Kaivalya Vohra
About
Kaivalya Vohra
- Kaivalya Vohra is the 19-year-old co-founder and CTO of grocery delivery startup Zepto
- Was selected by google for its Computer Science Summer Institute.
Shareholding Pattern of Zepto
Shareholding
Business Model of
Business
Model
Dark store Model
Ultra-Fast Delivery
Geo Spatial Data
Model Explained
Light Packaging
Inventory Control
Business Challenges faced by
Challenges
- Customer Acquistion
- Expensive Model
- Earnings
- Funding
- SKU Shortage.
- Competiton
Zepto sends minimal emails to its customers or future prospects unlike other brands like Swiggy or Blinkit. Gets recognisition through articles sent by 3rd party emailiers
Zepto launched a campaign on Snapchat. There was a filter made specially for Navratri. The filter had Navratri decoration plus Zepto's branding.
Zepto boasts a following of nearly 220K followers on the platform. It primiarliy relies on content revolving around meme culture and pop culture. Uploads reels as well.
Current Marketing strategy
In terms of reach and viewership Youtube is one of the biggest platforms for the company. It is now actively diving into the newly introduced shorts section of the platform. They rarely make full length advertisments nowadays.
They have an average following and reach on Facebook and since its isnt their biggest platform, they recyle content from Instagram & Youtube and upload it on Facebook.
Linkedin is the place where you get to know about the founders of the company, latest partnerships of Zepto, interactive polls for audience, etc.
Zepto has a very minimal website, wtih minimal webpages, minimal info. Basically the company wants people to download the app, hence the front page.
Marketing Propostion for
Marketing Propostiton
Ways to boost SEO for a Start up like
SEO based boosters.
Long Form Articles
When you write thousands of words around one topic in a single article, Google sees that it’s a valuable resource. A long-form article is generally defined as anything over 2,000 words, and these longer pieces of content are most likely to appear higher in search results.
Long Form Articles
Guest Posts
- Guest posts are content pieces you write that are published on another site (not yours). The point of guest posting is to not only reach a wider audience, but also to score a backlink—where the publishing site links back to yours.
- For a company like Zepto which doesnt have a lot of online presence apart from social media, it needs to have connections and affilaitions with other websites in order to increase users and customer base.
Creating Video Content.
Creating Video Content
- It gives the audience a different—and some would say more convenient—way to consume information.It improves the accessibility of your site, which Google likes. Adds more context.
- Looking at Zepto's online presence (video platforms) their Instgaram barely has any good quality videos or reels. With youtube being one of the biggest platforms, videos needs to be of top quality. Regular video creation, not only revolving around meme culture, but videos about the company, CSR initiatives, founders being more inviolved.
FAQ Content
FAQ Content
- FAQ content is something else you can add to a blog post. While not a different medium, it does offer a distinct way for an audience to consume information.
- An FAQ section is also useful for Google. As google has a dedicated section called "people also ask"
- Unfortunately , Zepto houses a very basic website with minimal information and no dedicated FAQ section.
Removal of less value pages on your website.
Removal of pages.
- Zombie Pages- If you have pages that aren’t generating value—they have low traffic, inconsistent viewership, etc.—then they’re considered zombie pages.
- Zepto has a very unwelcoming first page, which basically has a huge poster just to download their app. The right way to have a front page for ones website would be to. Their press age is practically dead and an article was
last uploaded during the month of
December in 2021.
Guestographics/ Infographs.
Guestographics/Infographs
- Guestographics are created in collaboration with other brands. It’s their content with our infographic design. This has become an effective way to improve SEO for both parties.
- Zepto should partner with other food brands or travel or delivery brands and publish well designed guestographics. Ex- Partnering with a helmet company to educate about safety while driving or with a food company like natures basket and make a guestograph on healthy eating.
Search Engine Marketing
SEM
- Keyword Intent- PPC is supposed to start with the right bidding for the right keywords. Zepto needs to research thoroughly .
- Keyword Volume- The delivery space is very competitive , so in order to bid for keywords with high volume will be costlty, but looking at search results on google, zepto isnt bidding for the right keywords as visibility is very low.
- Keywords cost- Google analyses the ad through various parameters. So the ad with the best quality and best bid wins the auction. But these bids are quite pricey.
- Account & campaign structure- Putting all your allocated funds in 1 or 2 key words doesnt make sense and drops quality score.