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Management of marketing and operations

Learning Objectives

Learning Objectives

Students will determine the outcomes of the unit

Students will establish the assessment conditions

Students will discuss what is market research

Learning Outcomes

Learning Outcomes

Learning Outcome 1

Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations

Learning Outcome 2

Apply knowledge and understanding of how the operations function contributes to the success of large organisations

Learning Outcomes

Learning Outcome 1

Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations by:-

Explaining how market research can be used to enhance the effectiveness of large organisations

Explaining how the marketing mix can be used to enhance the effectiveness of large organisations

Learning Outcomes

Learning Outcome 1

Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations by:-

Describing the costs and benefits to large organisations of having a product portfolio

Describing how current technologies are used in the marketing function.

Learning Outcomes

Learning Outcome 2

Apply knowledge and understanding of how the operations function contributes to the success of large organisations by:

Describing the features and outlining the purposes of an inventory management control system

Explaining methods that can be used to ensure customers receive quality products/services

Learning Outcomes

Learning Outcome 2

Apply knowledge and understanding of how the operations function contributes to the success of large organisations by:

Explaining the costs and benefits of production methods used by large organisations

Describing how current technologies are used in the operations function

Assessment

Assessment

Outcome 1 is a Case Study and can be completed in the following ways

Written/word- processed

Multimedia presentation /oral presentation with supporting notes

An annotated visual display

Assessment

Outcome 2 is a Case Study where you have to prepare a presentation and can be completed in the following ways

Written/word- processed in the form of a report

Multimedia presentation /oral presentation with supporting notes

An annotated visual display

This task must be completed individually

What is market research?

What is Market Research?

Market research is a systematic process of collecting, analyzing and interpreting information. The information could be about a target market, consumers, competitors and the industry as a whole.

This is the foundation of any successful company. The research has a number of different purposes – from identifying a new market to launching a new business.

Market research helps entrepreneurs make well-informed decisions. It can take the guesswork out of innovation, and funnel resources into ideas and projects that hold the most potential

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