Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Students will determine the outcomes of the unit
Students will establish the assessment conditions
Students will discuss what is market research
Learning Outcome 1
Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations
Learning Outcome 2
Apply knowledge and understanding of how the operations function contributes to the success of large organisations
Learning Outcome 1
Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations by:-
Explaining how market research can be used to enhance the effectiveness of large organisations
Explaining how the marketing mix can be used to enhance the effectiveness of large organisations
Learning Outcome 1
Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations by:-
Describing the costs and benefits to large organisations of having a product portfolio
Describing how current technologies are used in the marketing function.
Learning Outcome 2
Apply knowledge and understanding of how the operations function contributes to the success of large organisations by:
Describing the features and outlining the purposes of an inventory management control system
Explaining methods that can be used to ensure customers receive quality products/services
Learning Outcome 2
Apply knowledge and understanding of how the operations function contributes to the success of large organisations by:
Explaining the costs and benefits of production methods used by large organisations
Describing how current technologies are used in the operations function
Outcome 1 is a Case Study and can be completed in the following ways
Written/word- processed
Multimedia presentation /oral presentation with supporting notes
An annotated visual display
Outcome 2 is a Case Study where you have to prepare a presentation and can be completed in the following ways
Written/word- processed in the form of a report
Multimedia presentation /oral presentation with supporting notes
An annotated visual display
This task must be completed individually
Market research is a systematic process of collecting, analyzing and interpreting information. The information could be about a target market, consumers, competitors and the industry as a whole.
This is the foundation of any successful company. The research has a number of different purposes – from identifying a new market to launching a new business.
Market research helps entrepreneurs make well-informed decisions. It can take the guesswork out of innovation, and funnel resources into ideas and projects that hold the most potential