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SPE 257 Chpt 4
1
Determining an Appropriate Speech Goal
Chapter 4
A1
Brainstorming
4.1
Uncritical, non-evaluative process of generating ideas
Start with subjects that interest you, & have a knowledge of
Brainstorming
Concept Mapping
Generate topics & Support Material
A2
4.2
Audience Analysis
Subject-Related Audience Disposition
Knowledge
Audience & Occasion
Analysis
Interest
Attitude
Perception
Demographic Data
Age
Religion
Geographic Uniqueness
Demographic Data
Language
Occupation
Education
Sex
Occasion Analysis
Intended Purpose
Occasion Analysis
Expected Length
Equipment necessary / available
Where & When
Activity Time!
Speed Meeting
Speed Meeting : )
A3
Data-Gathering
4.3
To obtain audience data:
Conduct a Survey
Observe Informally
Data Gathering
Question a Representative
Make Educated Guesses
A4
Speech Planning
4.4
Select a Topic
Create General Speech Goal
Speech Planning
Create Specific Speech Goal
Write Thesis Statement