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Coffee Shops

How do they compare?

Reference

Branding: Starbucks

Advertisement on social media, such as a snapchat, Instagram, Facebook, etc.

Branding

  • The Starbucks brand is one of the most well known and recognizable cafes worldwide.
  • Specialty drinks that differ in regions and countries

"Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."

-Starbucks website

Morning owl

Morning Owl Cafe

Branding:

  • Services: coffee shop, bar corner, pastries and cakes, catering for groups and events.
  • Activities for customers
  • Live entertainments during certain times
  • Dinner collaboration with other cafes
  • Supports emergency funds globally
  • Active on social media

"Our goal is to share our passion for the highest quality food and drinks with everyone who visits us every time"

-Morning Owl Website

Z3 Specialty

Coffee

Z3 Specialty Coffee

coffee from different culture

steps of making the coffee

Pink Sakura tree

different types of coffee from Japan

Click to edit text

teapots

mugs

coffee beans

Drift

"How drift works

A multi-level restaurant that includes a prairie surf cafe which serves Crepes, Soups, Salads and Sandwiches downstairs and a coastal inspired menu and cocktail lounge upstairs — complete with a rooftop patio and ample live plants to make you feel like you're on holiday when you're still right at home."

Brand is incorporated into architecture

website:

Target demographic

pre-ordering for people on the go

rent out the space for private events

social media, promotes a trendy, chill vibe for all.

Shirts with their logo, coffee beans/grounds, liqour. etc.

Design

Starbucks adapts their design to the surrounding areas culture, trends, and needs, all while keeping the same theme, colours, and materials throughout the industry.

Design decor

Amsterdam, Netherlands

Furniture: simple design, keeping with materials and colours, matching theme and style of specific location.

Fukuoka, Japan

Materials & Colour:

light natural wood, dark contrast.

Toronto, Canada

Tetradic colour scheme

Umbrellas on ceiling add to the plane which is often left untouched

drift

Modern-eclectic

Morning Owl: Design

  • Lighting: Pendant lighting/ Sunlight
  • Material: Dark steel, light wood, large glass windows
  • Colors: Natural color scheme
  • Furniture: comfy couches, coffee tables, chair/ stools.

Morning Owl

Vibe

  • Relaxed cozy atmosphere
  • Big, airy, bright
  • Good studying spot
  • Comfortable seating.
  • Various selection in menu
  • Little green plants everywhere around the store

Vibe

“fast service and friendly staff”

-Customer review

Z3 Speciality Coffee

Z3 Specialty Coffee

Z3

function

Function

drive thru ordering

zone List:

ordering area

sitting zone

Z3 specialty coffee

Z3 Specialty Coffee

seating area

ordering area

bar sitting

coffee making

common area

inspired tree wall

storage area

washroom

Drift

Second floor: lounge/bar, balcony.

Third floor: rooftop patio, greenspace.

First floor: prairie surf cafe, hammock lounge, retail and offsale

Functional

&

Beautiful

Morning owl

Zone List

  • Order/ cash counter
  • Large eating area
  • Bar corner
  • Outdoor seating area
  • Kids playing area
  • Washroom
  • Office/ lockers area
  • Kitchen

Mood Board

What does a good cafe need?

Washrooms

Comfortable seating

Functions

Diverse menu

Hospitality

Order and prep area

References

Morning Owl

Ottawa Magazine. 2020. Z3 Specialty Coffee Serves Unique Japanese Drinks In Pretty Kanata Space. [online] Available at: <https://ottawamagazine.com/eating-and-drinking/z3-specialty-coffee-serves-unique-japanese-drinks-in-pretty-kanata-space/> [Accessed 18 September 2020].

Drift

You can get your spring flower fix early in Ottawa at this Japanese coffee house. (2020, February 28). Narcity. https://www.narcity.com/eat-drink/ca/on/ottawa/z3-specialty-coffee-in-kanata-is-blooming-with-delicious-flower-menu-items

Coffee, Z. S. (n.d.). Z3 specialty coffee. https://z3specialtycoffee.com/

Instagram, A.Z. (n.d.) Z3 specialty coffee. https://www.instagram.com/p/BuMPqOAHUu-/?utm_source=ig_embed

questions to the owner

Photos by Sara

mood board

https://www.pinterest.com/

About the Author Farida Abdel Malek The first time she watched "The Devil Wears Prada" around the age of 12. (2018, October 25). How to Cozy up Your Home with Warm Fall Inspired Interiors. Retrieved September 18, 2020, from https://fustany.com/en/lifestyle/decor--interiors/how-to-add-cozy-warm-fall-inspired-home-interiors

B. (Ed.). (n.d.). Add Seasonal Style to Your Home With These 30+ Fall Decorating Ideas. Retrieved September 18, 2020, from https://www.bhg.com/decorating/seasonal/fall/fall-decorating-ideas/?email=1317705567

Curry, J. (2013). Learn to Create Modern Fall Inspired Crafts. Retrieved September 18, 2020, from http://www.rugsandblinds.com/learn-to-create-modern-fall-inspired-crafts.aspx

Drift Sidewalk Cafe Vista Lounge. (n.d.). Retrieved September 18, 2020, from https://www.tourismsaskatchewan.com/listings/3119/drift-sidewalk-cafe--vista-lounge

Dwyer, C. (2020, February 17). 15 Unusual Starbucks Stores Around the World. Retrieved September 18, 2020, from https://whenonearth.net/15-unusual-starbucks-stores-around-world/

Hammock, S. (n.d.). Pin by Gillian Baker on autumn: Autumn aesthetic, Autumn inspiration, Scenery. Retrieved September 18, 2020, from https://www.pinterest.ca/pin/542050505135439394/

Hammock, S. (n.d.). Pin by Gillian Baker on autumn: Autumn aesthetic, Autumn inspiration, Scenery. Retrieved September 18, 2020, from https://www.pinterest.ca/pin/542050505135439394/

How Drift Works. (n.d.). Retrieved September 18, 2020, from https://www.driftcafe.ca/how-drift-works

Lee, B. (2019, October). Google Photos. Retrieved September 18, 2020, from https://www.google.com/maps/uv?pb=!1s0x5304f7297113f727%3A0xf7beb856b1e44d58!3m1!7e115!4shttps%3A%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipOFoBOkT8XaliQNCcIsfpx6MjRb2ciHM-uFVyI3%3Dw537-h360-k-no!5sdrift%20cafe%20saskatoon%20-%20Google%20Search!15sCgIgAQ&amp;imagekey=!1e10!2sAF1QipPSnPOhjtAzDgvKc6oYK7sqL_LoFF8Rgdn7IuW2&amp;hl=en&amp;sa=X&amp;ved=2ahUKEwi15e3Yq_HrAhXEGM0KHb-XBmsQoiowDXoECBwQBg

Leigh McAdam is a Calgary based writer, TwitterFacebookLinkedInPinterestInstagram, Says:, J., 11, L., Says:, L., &amp; *, N. (2020, May 22). 6 Fun Things to do in Saskatoon In Summer. Retrieved September 18, 2020, from https://hikebiketravel.com/6-fun-things-to-do-in-saskatoon-in-summer/

Montreal, B. (n.d.). ♚ Bella Montreal ♚ Insta: Bella.montreal || Pinterest &amp; WeHeartIt: Bella4549 || : Autumn photography, Fall pictures, Fall photoshoot. Retrieved September 18, 2020, from https://www.pinterest.ca/pin/412923859577498590/

OneStop Restaurant Consultant - How to Be Prepared to Open a Coffee Shop. (2017, March 31). Retrieved September 18, 2020, from https://restaurantconsultantmalaysia.com/prepared-open-coffee-shop/

Personal color analysis: Autumn. (n.d.). Retrieved September 18, 2020, from https://www.truth-is-beauty.com/autumn.html

Rain, A. (n.d.). ↞⋅Pinterest: Rayne1618⋅↠: Autumn aesthetic, Autumn photography, Autumn cozy. Retrieved September 18, 2020, from https://ar.pinterest.com/pin/766245324

(n.d.). Retrieved September 18, 2020, from https://www.instagram.com/morningowlkanata/?hl=en

About us. (n.d.). Retrieved September 18, 2020, from https://www.morningowl.ca/about-us

BundlePost. (2015, July 17). How Starbucks Influences Social Media On and Offline. Retrieved September 18, 2020, from https://bundlepost.wordpress.com/2011/07/19/how-starbucks-influences-social-media-on-and-offline/

Mission Statement. (n.d.). Retrieved September 18, 2020, from https://www.starbucks.ca/about-us/company-information/mission-statement

Morning Owl Coffeehouse + Variety. (n.d.). Retrieved September 18, 2020, from https://www.facebook.com/morningowlcoffeehousekanata

MORNING OWL KANATA, Ottawa - Restaurant Reviews, Photos & Phone Number. (n.d.). Retrieved September 18, 2020, from https://www.tripadvisor.ca/Restaurant_Review-g155004-d10833546-Reviews-Morning_Owl_Kanata-Ottawa_Ontario.html

MORNING OWL KANATA, Ottawa - Restaurant Reviews, Photos & Phone Number. (n.d.). Retrieved September 18, 2020, from https://www.tripadvisor.com/Restaurant_Review-g155004-d10833546-Reviews-Morning_Owl_Kanata-Ottawa_Ontario.html

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