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COMPETITION

"Business is Darvinism: only the fittest survive." Robert Holmes

The business world is a jungle, a harsh environment in which only the strong can adapt and survive.

How Competitive are you?

// Project info //

Answer the questions in the quiz.

To find out your score, open the page 140.

Ex: How do you feel when you win?

Do you:

a) boast about it and tell everyone?

b) feel good, but keep it to yourself?

c) feel sorry for the person who lost?

IDIOMS

IDIOMS

"There are many idioms from sport used in business, particularly when talking about competition."

Task 1: Look at the examples and complete the idioms in Exercise A.

Task 2: Read the examples again, and discuss the meanings of the idioms.

1. If the tax systems are different in each European country, how can industries start on a level playing field?

2. With a younger person in the driving seat, we can expect some big changes in the company.

3. Mary and Ann were neck and neck in the spelling contest.

Discussion Part II

4. As well as being the market leader in the UK, the company is also a major player in France.

5. We'd almost signed the contract when the other guys moved the goalposts and said they wanted more money.

6. You have to keep your eye on the ball in business.

7. My term paper isn't due until next week, but I want to be ahead of the game and finish it tonight.

8. This election has been a one-horse race right from the start.

9. I think the business is finally on the ropes.

What do you know about "Starbucks" and "Mc Donald's"?

There are some plans of these two Companies below. Look at them, and decide: Which one is for "McDonald's" or "Starbucks".

1. start competing in the coffee- bar market

2. slow expansion in THE US

3. focus on international plans

4. use simple sizes for coffees

5. probably offer coffee at a lower price than their major competitors

Look at the sample sentences, Discuss the meanings of the "Phrasal Verbs".

1. be taken aback I was somewhat taken aback by her honesty.

2. take off Her singing career had just begun to take offf.

3. take on I think we could take you on as an assistant editor,

4. take out He had to take out a loan to pay his taxes.

5. take over The firm has been taken over by one of its main competitors.

Passive Voice: "Set your own rules!"

"The passive voice is used to emphasize the object or when the person or thing doing the action is unknown. Passive voice is often seen in newspapers, politics, and science."

TASK: Discuss the different uses of "Passive Voice" in the sentences below.

*Starbucks was started by Howard Schultz.

*Howard Schultz was awarded an athletic scholarship to Northern Michigan University.

*Howard Schultz was named Chief Executive by the company's Board.

*It has been agreed that the prototype will be tested next month.

Passive Voice Exercise

1.Somebody stole my laptop.

My Laptop ................... by somebody.

2. Many people know Napa Valley for its excellent wines.

..................... is known for its excellent wines.

3. Leonaro Da Vinci painted the Mona Lisa.

The Mona Lisa .................... by Leonaro Da Vinci.

4.She was attacked by a dangerous dog.

..................... attacked her.

5. The money was stolen by her husband.

6. Someone sent her a cheque for a thousand euros.

Listening Topic: An Italien bicycle manufacturer wants to enter the Swedish market, using an agent. The manufacturer and the agent disagree about some terms of their proposed contract.

Listen to them and complete the sentences in Exercise C. Then decide whether the speakers are being Diplomatic (D) or NOT diplomatic (ND).

1. A non-exclusive contract ................. ...................... ..................... for us too.

Role-Play Activity

*Work with a pair, Role-play the negotiation between a store owner and the manufacturer of Sheen, a hair shampoo for women.

*Be diplomatic.

https://www.ft.com/content/99d59478-e797-11df-8ade-00144feab49a

4. As well as being the market leader in the UK, the company is also a major player in France.

5. We'd almost signed the contract when the other guys moved the goalposts and said they wanted more money.

6. You have to keep your eye on the ball in business.

7. My term paper isn't due until next week, but I want to be ahead of the game and finish it tonight.

8. This election has been a one-horse race right from the start.

9. I think the business is finally on the ropes.

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