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Safety
Safety Phylosophy
Advertising
Safety is the state of being "safe" , the condition of being protected from harm or other non-desirable outcomes. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk.
We often hear safety described as the use of“common sense.” That is, safety should be obvious—anyone should be able to see a missing safety guard andrealize it is a hazard. Unfortunately, that is not the case.Safety is learned and experienced.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
Cont.
Workplace risk
When conducting the risk assesment follow the three process;
Identify hazards
Assess the risks of injury or harm
Constrol the risks
Cost Avoiding
Safety standards are communicated
Improve quality
Better production
Team building
Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community.
Functions
The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product.
The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum.
To mention is to inform
To sell
A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones.
Aim of it